Regardless of whether you’re a speaker, coach, consultant or business person: what works better than explaining on your website just how good you are? Exactly: letting your clients do the talking. But do you recognize the situation in which a hugely enthusiastic client – after your presentation, consultation or other contribution – faithfully swears they will write a reference for you, only for it to be quiet… for a very long time? And then when you, very carefully and with the greatest diplomacy, remind them by mail or phone about it, that you receive a very ‘glossless’ and formal reference?