Online Entrepreneurship
Your business, your passion, your freedom
Embarking on the journey of entrepreneurship offers incredible freedom and the opportunity to work with your strengths and passions. However, it also comes with challenges and uncertainties.
If you’re starting or upscaling your own business, you might have questions like:
- How can I transform my passion into a viable business?
- What is my added value?
- How do I become a (better) entrepreneur?
- How can I increase my visibility and attract customers?
- How do I effectively utilize the new digital technologies?
- Where can I find affordable assistants to lighten my workload?
- How do I manage my energy to avoid burnout?
I can help you with my value-packed online workshops and personalized 1-on-1 coaching.

Learn from almost 35 years of entrepreneurial success
Since 1992, I’ve been an entrepreneur without ever working for a boss. I’ve explored various offline and online ventures, made mistakes, failed, had successes, and ultimately discovered what works—and what doesn’t—for me. Now, I’m here to guide and support you in uncovering your strengths, establishing your online business, and living your dream life.
Try EstherAI for free—I’ve trained ChatGPT to think like me, offering you no-excuses business advice!

‘Esther’s creativity is so powerful – Love the way she inspires!’
Matthias Schmitt
matthiasschmitt.eu

“Esther helped me simplify; I had a grand plan in my head, and I need to start with smaller steps.
And above all, work with what I already have; pick the low-hanging fruit.”Hanke de Kock

“I applied what I learned during the workshop yesterday, and it yielded immediate results. And you know what?
It felt incredibly satisfying! Despite my minor resistance… and it’s truly motivating.”Elke Frommhagen

“It’s amazing how Esther manages to convey inspiration even through digital means.
Truly remarkable!”Janine Meins

“Right from the start, Esther has steered me onto a different path than the one I was on. It’s a bit confusing,
but that’s okay because that’s exactly what I was looking for. This is immensely helpful to me.”Lydia van Oudenaren

“Working with Esther is a party! I love her support, speed and out of the box thinking. I always feel the invitation to colour outside the lines, to go one step further, and, above all, to keep seeing my bigger picture. That is where the magic lies for me.”
Anne-Lies Smal