“The book that will most change your life is the one you write…”

Have you ever considered writing your book? Writing a book helps you share your message and become an authority in your area of expertise.

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months.

My secret? Start with the back cover. This is your marketing material and promise to your readers. Plus it gives you the structure for your writing process.

In these blogs you’ll find free tips about writing, promoting and publishing your book.

Anne’s success story


I met Anne in 2015 when I hosted my writing retreat in Mallorca. Anne joined the retreat with the intention to write more blogs. At home - being an entrepreneur and mother of two kids, one of whom is epileptic - she found very little time to focus. She was looking to find some space to write. Her poignant blogs about her family had become quite popular and appealed to a wide audience, not just to mothers like her. Anne's positive outlook on life and honest stories about her son’s illness inspired many. My workshops on book writing during the retreat inspired Anne so much that instead of writing more blogs, she actually turned them into a book...

Anne’s success story2020-07-11T05:11:05+02:00

The secret to designing a book cover that sells


When I started to publish my own books, I made lots of mistakes. The biggest fail was trying to design a kick-ass cover myself. What I didn't know is that it's not all about how good a cover looks, there's much more to it.

The secret to designing a book cover that sells2020-07-10T08:30:16+02:00

Live and write in reverse


“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop..."

Live and write in reverse2020-06-25T13:39:37+02:00

The Hero’s Journey


Have you ever heard of ‘The Hero’s Journey’? It is the storytelling principle that guides most fairy tales, Hollywood movies, and good books. It is the key to delivering better stories for your book, speech, presentation, training, movie, ecourse, social media, or other copywriting. In the departure part of the narrative, the hero or protagonist lives in the ordinary world and receives a call to go on an adventure.

The Hero’s Journey2020-06-23T11:41:52+02:00

Barbara’s success story


Storytelling is a valuable tool for both fiction and non-fiction writers. Whether you are writing a thriller or a management book, you can learn from other authors. Also, speakers, trainers, coaches, and entrepreneurs can greatly benefit from these techniques. In this blog, I share Barbara’s success story.

Barbara’s success story2020-06-23T11:36:23+02:00

The art of storytelling


Many writers struggle to bring their story to life. Either they splurge too much, too fast, or the build-up of their narrative is too slow, and their readers lose interest. Their characters and dialogues are not lively or realistic enough. As I wrote and published more books, I learned to manage the pace of the story and to make my characters into real people, with both positive and negative traits. I also learned to liven up my story with direct dialogue and quotes.

The art of storytelling2020-06-22T08:23:27+02:00

Secrets of book promotion, visibility and online success


Most authors, coaches, and entrepreneurs are troubled when it comes to selling. They know their book, product, or service is awesome, yet they feel ‘cheesy’ or too aggressive when trying to market it. They don’t realize that by holding back, they are depriving the world of their gift, their message, their way to help or entertain others.

Secrets of book promotion, visibility and online success2020-06-12T08:54:45+02:00

Mistakes I wish I could have avoided in publishing my books


My first book was published by the (then) largest publisher in the Netherlands: A.W. Bruna. At first, I felt so lucky. Here I was, a first-time writer getting a contract with a large publishing house. They promised to take care of everything. I should have known this was too good to be true. Working with a big company has its advantages and disadvantages.

Mistakes I wish I could have avoided in publishing my books2020-06-22T07:52:19+02:00

TJ’s success story


TJ Halbertsma is an 'ordinary' guy, who does extraordinary things. In daily life, he is the CEO of a large financial firm in London. In his spare time he is an extreme adventurer; climbing the highest mountains, crossing the Arctic and Antarctic, swimming the 'escape from Alcatraz'and more. Read his story

TJ’s success story2020-06-09T12:56:42+02:00

Write your book in reverse


Write your book in reverse Do NOT make the no. 1 mistake while writing your book. I've seen it too many times: inexperienced writers start off typing away enthusiastically... Until they get stuck. Going back and re-writing is not appealing. This is where most book projects disappear into [...]

Write your book in reverse2020-06-19T07:53:51+02:00