Discover how to smartly use AI and assistants like ChatGPT, Claude, etc. as a writer, entrepreneur, professional, or coach.

Practical tips, inspiration, and strategies to work more efficiently, create better content, and boost your creativity, while maintaining your authenticity.

Whether you write books, run a business, or are simply curious about the possibilities of AI, you’ll find hands-on advice and insights here.

Can you use AI as a ghostwriter or marketing assistant?

2025-05-08T10:35:11+02:00

Recently, I was invited to join an international panel on AI and ethics for writers. What struck me most was the tone of the conversation. It was cautious, even fearful at times, as if AI is something to be afraid of. That makes sense, because it’s new and evolving quickly. Still, I mostly see opportunities. Instead of focusing on risks and limitations, I advocate for curiosity, responsibility, and most of all, staying in control. AI is not a replacement for human talent. It is an extension of it. Like a good editor, sparring partner, or copywriter, it can help lift your work to the next level. As long as you are the one deciding what goes in and what stays out.

Can you use AI as a ghostwriter or marketing assistant?2025-05-08T10:35:11+02:00

ChatGPT as a coach: your personal guide to growth

2025-03-20T15:31:02+01:00

Recently, I visited the parents of a French lover for the first time. An exciting moment because although I speak French quite well, I had not actively used the language for a while. And of course I wanted to make a good impression… I decided to be smart about my preparation and asked ChatGPT to play my ‘mother-in-law’. “Ask me questions like a curious French mother would,” I typed, “and give me feedback on my answers.” Within minutes, I was engaged in a simulated conversation about my trip and my work. When ‘she’ asked me if I could help make her favorite recipe, I knew I was ready for the real test. Fast forward to dinner: her first question in real life? “How was your trip?” I felt immediately at ease, exactly as I had practiced. And yes, I even helped out in the kitchen. Maybe not exactly the ideal daughter-in-law, but I managed just fine.

ChatGPT as a coach: your personal guide to growth2025-03-20T15:31:02+01:00

More efficiency in your inbox? Save 5 hours per week with ChatGPT Voice Prompts

2025-03-20T15:31:11+01:00

Hoeveel tijd en energie gaat er in het beantwoorden van e-mails zitten? In deze column vertelt AI-expert Esther Jacobs hoe het sneller, makkelijker én zelfs leuker kan. Zelf bespaart ze 5 uur per week met deze aanpassing. Zodra ik een e-mail lees, weet ik eigenlijk meteen wat ik wil antwoorden. Maar het typen en het antwoord netjes maken voelt vaak tijdrovend. Niet alleen omdat typen langzamer gaat dan denken, maar ook omdat ik soms even afstand wil nemen om professioneel te blijven. Dat betekent echter dat ik later diezelfde e-mail weer moet lezen, het antwoord opnieuw moet formuleren en het uiteindelijk nog moet uittypen. Gelukkig kan dat tegenwoordig anders!

More efficiency in your inbox? Save 5 hours per week with ChatGPT Voice Prompts2025-03-20T15:31:11+01:00

How I wrote a book in one week with ChatGPT

2025-03-20T15:31:31+01:00

Writing a book in one week might sound like a daunting task, but with the right approach, it becomes more achievable than you'd think. I recently wrote a business book for a client in just seven days, using my Reverse Writing methodology and ChatGPT. Along the way, I learned some valuable lessons that anyone can benefit from—even if you're not writing a book.

How I wrote a book in one week with ChatGPT2025-03-20T15:31:31+01:00

Write your book with AI – the ultimate guide

2025-03-20T15:31:46+01:00

I get many questions from writers about how they can use AI, specifically ChatGPT, to make writing their book easier, faster and more fun. I have shared some of my tips in this blog ‘ChatGPT for writers and entrepreneurs’ and a Dutch article for ‘Schrijven Magazine’. Now the famous InfoStack platform is inviting the best writers in the world to share their tips on AI and guess what: I am in one of their panels!

Write your book with AI – the ultimate guide2025-03-20T15:31:46+01:00

ChatGPT for writers and entrepreneurs

2025-03-20T15:31:58+01:00

As a writer or entrepreneur, your time is precious, and efficiency is key. ChatGPT can be your secret weapon for streamlining your writing process, from book drafts to business documents. Here’s how to make the most out of this revolutionary tool.

ChatGPT for writers and entrepreneurs2025-03-20T15:31:58+01:00
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