Writing retreat in Puglia

A week in Italy to focus on your book or writing project

Six years ago, I fell in love with an old trullo and an olive grove in Puglia. After buying them, I also lost my heart to the town of Ceglie Messapica. This special region offers peace, space, and authentic Southern Italian life: a wonderful setting to step away from everyday distractions and finally focus on the writing project that deserves your attention. Most participants come to work on a book, but you can also use the week for your website, articles, blogs, social media content or another substantial writing project. You will receive as much one-on-one guidance and personal feedback as you need. Everything is taken care of, including delicious Italian meals with regional specialties and short excursions.

What you can achieve during this writing retreat

In just one week, you can make enormous progress because you finally have the time, focus and guidance to work without everyday distractions. You may arrive with the first idea for a book, an unfinished manuscript, a website that needs rewriting, a series of articles or blogs, social media content you want to create, or another writing project. I meet you wherever you are and help you move your project forward.

  • Inspiration and personal feedback to improve your book or writing project
  • Get to the core of your project and create a clear structure
  • Learn to use AI in a way that fits you, to think, research, structure, write and edit faster while keeping your own voice, experiences and examples
  • Turn your own stories, experiences and expertise into authentic content for your book, website, blogs or social media
  • Apply what you learn about AI beyond your writing project, to save time and work smarter in your business and everyday life
  • Make huge progress with your book or other writing project, or even finish it
  • Overcoming any possible writer’s block
  • Learn how to share, promote or publish your work
  • Check out some of the books published by previous participants

A writing retreat for everyone

During the more than 40 writing retreats I have organized, I have helped hundreds of CEOs, entrepreneurs, writers and aspiring writers turn ideas into books, improve concepts, finish manuscripts and make enormous progress in just one week. The same focus and practical approach also works for other substantial writing projects. You don’t need to call yourself a writer. Maybe you want to write a book, finally rewrite your website, create articles or social media content, or tackle another writing project that keeps getting pushed aside. You just need something important you finally want to get written.

Writing outdoors beside a traditional trullo during a writing retreat in Puglia, Italy.

Where: Ceglie Messapica, Puglia, Italy

When: May 21-28, 2027

All-inclusive price: From € 3.495,- p.p.

A luxurious all-inclusive writing retreat in Puglia

What is included?

Imagine a week in Southern Italy where everything is taken care of and you can focus completely on writing. Whether you are working on a book or another substantial writing project, you have the time, space and personal guidance to make real progress. You will stay at a luxury writer’s villa, where you will be completely pampered and will receive personal guidance towards your writing journey.

This all-inclusive writer’s retreat includes:

  • Accommodation in our luxurious writers’ villa, with a swimming pool, just outside Ceglie Messapica.

  • All meals and drinks, including delicious Italian dishes and regional specialties.

  • A daily morning workshop on writing, structure, storytelling, promotion or AI, with ideas you can immediately apply to your own project.

  • Practical ways to use AI as your personal writing and thinking partner, without losing your own style, stories or personality.

  • Plenty of focus and writing time, with comfortable places in and around the villa where you can work undisturbed.

  • One-on-one guidance whenever you feel stuck or need feedback or inspiration.

  • Dinner every evening at a different local restaurant, so you can discover the regional cuisine.

  • Daily mini-excursions.

  • A relaxed Italian cooking workshop featuring regional dishes.

  • Plenty of surprises.

Villa with swimming pool and views of Ceglie Messapica
Swimming pool and terrace at the writing retreat villa in Puglia

Program

An abundance of inspiration and time to focus on your writing

The week is all about focused writing and making tangible progress on your project. For many participants that means a book, but the same time, guidance and workshops can be used for another substantial writing project. Alongside all that focused work, Puglia offers plenty of opportunities to relax. During the retreat, we will take several short excursions to discover Ceglie Messapica and its surroundings.

An ideal balance of work and leisure

We follow a structured daily program to get the most out of our time together. After a scrumptious sit-down breakfast, there is a writing workshop on a theme that you can immediately apply. Whenever you need one-on-one guidance, I am available.

Tasty light lunches are served so you can focus on your writing project without an energy dip. At the end of the afternoon, we may take a walk, go swimming, or enjoy a short excursion. Afterwards, we will enjoy Italian food and regional specialties. There will also be a fun cooking workshop.

This writer’s retreat is therefore an ideal combination of maximum writing time and still experiencing life in Southern Italy. 

Daily themes and writing workshops

Day 1. Arrival in Brindisi with transport to our writers’ villa in Ceglie Messapica.

Day 2. Workshop on getting to the core of your project. For book writers, we start with the back cover, using my Reverse Writing method. For other projects, we define the audience, purpose and key message. I also show you how AI can help you sharpen your ideas without taking over your voice.

Day 3. Structure workshop. Using my Reverse Writing method and AI, you create a clear structure for your book or writing project. We also explore how to feed AI your own experiences, stories, examples and ideas, so the result sounds like you rather than generic AI content.

Day 4. Workshop on working smarter with AI. We explore practical ways to use AI for research, writing, editing, brainstorming and your business or everyday life. Book writers can also use this session to explore publishing options, costs and preparation for publication.

Day 5. Workshop on sharing and promoting your work in a way that feels natural to you. For book writers this includes book promotion; for other projects we look at how your writing can strengthen your visibility, website, content or business.

Day 6. For book writers: your title, subtitle and book cover, including a concept from my designer. For other writing projects, we use this session to sharpen presentation, positioning and next steps. Q&A for all remaining questions.

Day 7. The last evening we celebrate with a festive dinner, where everyone can share a piece of what they have created during the week.

Day 8. The retreat ends after breakfast. You can still write on the last morning, but there is no more workshop or guidance. A taxi will go to Brindisi Airport around the time most participants are flying.

Writing retreat participants visiting traditional trulli in Puglia.
Participants enjoy Italian coffee together at the bar in Ceglie Messapica.

Excursions

Because I now know the region well, I will take you to the most beautiful places, the best food, and authentic life in and around Ceglie Messapica.

On the first evening, during the welcome dinner, we will decide on the program together. Below are a few examples of possible excursions:

  • A visit to my Tiny Trullo and olive grove.

  • Relax at a café terrace and enjoy the Southern Italian sunshine.

  • Take a cooking class featuring dishes that are typical of the region.

  • Walk through the historic center of Ceglie Messapica.

  • Visit a characteristic village in the surrounding area.

  • Spend a morning or afternoon working in the library of the castle dating from 1100!

Portrait of Anne-Lies Smal

“Working with Esther is a delight. I love her support, speed, and out-of-the-box thinking. She kept encouraging me to take the next step and see the bigger picture.”

Anne-Lies Smal, author of ‘Kleuren van Geluk(t)’

Secure your place and book now

All-inclusive price of the writing retreat in Puglia from May 21 to 28, 2027

Everything is included in this price: accommodation in our writers’ villa, all meals, non-alcoholic drinks and some beer and wine, snacks, daily writing workshops, personal guidance, and excursions. Your trip to Ceglie Messapica and extra alcoholic drinks are your only additional expenses.

Private room with double bed at the writing retreat villa

Private room

Regular price € 4.995
Early bird price € 4.495 per person

Package includes:

  • A private room with ensuite bathroom in our luxurious writers’ villa
  • Daily workshops
  • Private writing coaching
  • All delicious meals, drinks, and snacks
  • Daily excursions
Shared room with two single beds at the writing retreat villa

Shared room (bring your own ‘roomie’)

Regular price € 3.995
Early bird price € 3.495 per person

This package includes:

  • Book together with your partner or writing buddy and share a room and bathroom in our luxurious writers’ villa
  • Daily workshops
  • Private writing coaching
  • All delicious meals, drinks, and snacks
  • Daily excursions

They went before you

Willo, Yann, Bob, and Tom share their experiences and results during the writing retreat.

Travel info

TUI, Transavia, and Ryanair fly directly to Brindisi, Italy, from Amsterdam, Rotterdam, and Eindhoven respectively. The flight schedules for the 2027 season have not yet been published, but the flights will probably depart on May 21 and return on May 28. I will arrange transport from Brindisi for these flights. More information will follow.

Participants exploring the streets of a historic town in Puglia.
Sharing an Italian meal during the writing retreat.
A table filled with regional dishes from Puglia.
Flowers and olive trees in the spring landscape of Puglia.
A sunny square with white houses and café terraces in Ceglie Messapica.