Modern promotion and ‘free publicity’ workshop bundle
Visibility, personal branding, and social media for authors, entrepreneurs, coaches, speakers, and digital nomads
You have an important message to share, but you don’t like to put yourself in the spotlight. You think promotion and sales are not for you.
This live online workshop will give you proven tactics for getting the most from your online presence, in a personal and natural way.
- Recording of the live workshop (valued at €59)
- Bonus videos, an e-book (value €9.95), and other resources
- A complete social media e-course (valued at €299)
“This workshop provided just the push I needed. I dove right in and took action.
Also, I am both astonished and thrilled with ChatGPT.”Elfin Moningka
“Esther really has me thinking about how self-centered we are in our posting.
I am changing my point of view so I can post better and more exciting content.”Cherie
“Valuable insights, practical tips, interesting examples;
I am ready for action!”Judith
“Thanks to Esther I have found my own voice and authentic style on social media.
It feels completely natural.”Audrea van Poppelen
What’s included in the workshop bundle?
Do you want to be visible and attract clients in a personal and natural way? With this workshop video series, you’ll learn how to create as much impact online as you do offline—without tricks or annoying “guru” techniques.
Here’s what’s included:
- Workshop recording (valued at €59)
Includes relatable stories from other participants, practical tips, and real-life examples for authentic and effective content. - Exercises for your core values and tone of voice
Find your unique message and learn how to communicate it naturally. - E-book: What’s Your Excuse? (valued at €9.95)
Read my personal story about how I learned to create free publicity and how you can do the same. - Complete social media e-course: Impact & Influence (valued at €299)
Step-by-step guidance to make your promotion easier, more authentic, and more effective. - Bonus videos full of inspiration
Extra material to further support your journey in promotion and publicity.
Start right away
As soon as you sign up, you’ll receive all materials and can get started immediately. You decide which topics are most relevant to you and in what order you want to tackle them.
Who is it for?
This workshop is ideal for writers, speakers, and entrepreneurs who want to maximize their online presence with minimal effort. You’ll learn to be authentic, provide real value to your audience, and make yourself visible in a natural way—without it feeling “too much about yourself.”
Make promotion easier, more enjoyable, and more effective. Choose this hands-on workshop and discover how you can increase your impact both online and offline.
“Esther knows her stuff and she practices what she preaches.”
Cat (freelancer)
“Clear valuable examples”
Paulien (entrepreneur)
You DON’T want to 😱
- Be one of those people to post annoying content on social media
- Have extra work on your to-do list
- Be in the spotlights or talk too much about yourself
- Spend money on expensive agencies or ads that don’t work
- Follow some ‘guru-recipe’. You’d rather stay authentic
But you DO want to 😃
- Help others, share your important message
- Share your book, ecourse or training without that ‘sales’ feeling
- Make your expertise and business more visible to increase sales and engagement
- Be visible to your readers or clients even when you are not physically present
- Be considered a thought leader or expert
- Add value and increase engagements online
- Leave the same impression online as the impact you make on people in ‘real life’
Being yourself on social media and adding value to your audience: it is possible!
In this workshop we’ll work hands-on
- Determining your unique added value
- Understanding your followers and how social media can connect you with them
- Increasing the added value of your posts, so that people actually like them
- Your first impression: your bio and timeline
- Make sure your ‘core values’, your personal voice, and energy permeate everything you do
“I’ve got professional experience with social media but struggled with coming up with content for my posts.
With Esther’s tips, in less than two weeks I increased my reach.”Marianna
Social media can be easy and fun!
Esther belongs to the top 10% of social media influencers worldwide. Many of Esther’s fans have been following her for 10-25 years.
She learned the skill of free publicity (always provide added value!) in an offline world during her Coins for Care campaign, during which she collected 16 million euro for charities. She was featured in the international media more than 750 times. Online she applies the same principles, which distinguishes her from the many ‘social media gurus and templates’ that feel less authentic.
You don’t need paid ads or an expensive agency. There is a lot of free publicity you can do yourself, easily, for organic reach and a authentic connection with your followers.
“I finally found a way to promote my business that feels good. Not by saying “buy my stuff”,
but by providing value first and then linking to a course I am offering. A real eye-opener!”Nienke (entrepreneur)
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