Write a book? Me?

Yes, you! You can turn this dream into reality…

Don’t let the idea of having to write a book hold you back. It’s easier than you think, and you don’t even have to actually write the book yourself…

You don’t need to be an expert to write a book. As long as you know just a bit more than others, you have something to contribute:

  • You have expertise, an important message, story or experience you’d like to share.

  • You are knowledgeable about your topic.

  • You can solve problems/challenges or answer questions many people have. That’s why they often approach you for advice.

What you already have is more than enough motivation and content to write a book, or hire a ghostwriter.

Your book ready in 6 months?

Show me how…

Why write or publish a book?

  • A book creates awareness around your topic and helps you to reach a bigger/new audience.

  • Being a published author instantly gives you that ‘expert status’.

  • The increased visibility is a stepping stone to your other products and services.

  • It will boost (or kick-start) your public speaking career.

  • While it is possible to make money with a bestseller, most authors don’t earn much by selling their book. However, publishing will definitely have effects on upselling your other products or services. A book is the best ‘business card’ you can imagine!

  • Writing a book is creating a legacy. It also means the accomplishment of a life goal, which will earn you the respect of many.

  • Holding your book in your hands is a very special feeling…

Don’t make this fatal mistake

“I started writing my book enthusiastically. It was going really well, until I got stuck. Having to go back and restructure and re-write did not appeal to me at all. Now other things seem more interesting than finishing the book…”

– John X.

Starting to write without a clear structure and outline is a recipe for disaster. The tragic point described by writer John is where most book projects disappear in a drawer or soon-to-be-forgotten computer file.

It doesn’t have to be this way!

My ‘Reverse Writing’ method will make writing, promoting and publishing your book painless, logical, enjoyable and successful. Your book dream can become a reality.

hoe schrijf je een boek

“This is about worker smarter, not harder. I feel empowered by Esther’s strategies and will now publish my own book”

Jan Roos

“I’m already an expert in my field. The only thing still on my wishlist was writing a book… “

Willo Sana

“Using the back cover for pre-promotion created accountability, which made the once unattainable dream come true.”

Yann Toutant – CEO Econocom.com

“I finally found a way to write and publish my book without my other projects getting delayed.”


“The publisher immediately said ‘yes’ after Esther helped with my book-concept”

Jolanda Pikaart

“Esther gave me structure and confidence that the writing process would actually end!”

Elena Krasa

“This approach works like magic! After writing the back cover, to my surprise the table of contents just followed naturally.”

Jan van Kuijk

“Writing my book with Esther was an amazing and powerful experience that I highly recommend”

Adrian Luna – Certified Ontological Coach

“Esther has a gift of seeing people and my inner writer feels nourished, seen and happy to share”

Eliane Haseth

“I got a lot of tips for my fiction writing, and was even inspired to consider writing a non-fiction book!”

Tamara Neuman

“Esther has a gift of seeing people and my inner writer feels nourished, seen and happy to share.”

Eliane Haseth

This is how I do it

As the author and co-author of more than 25 books, writing coach of 400 people and host of 20 writing retreats, I have identified the best system to write a good book, within 1 week to 6 months.
My secret is to start with the back cover. This is your marketing material and promise to your readers, plus it gives you the structure for your writing process.
Outlining before writing prevents you from getting stuck, having to rewrite and risking your book project. It also gives you a completely different writing experience: you just follow your energy when you start writing, not having to worry about what fits where anymore.
Even though this ‘Reverse Writing’ may seem like a counter-intuitive system, it has proved to generate results.

They did it…

More than 400 non-writers (CEO’s, entrepreneurs, marketers, coaches and others with a remarkable story or important message) have written and published their book using my ‘Reverse Writing’ method. Curious? Check out a selection of their books.
Focussing on your back cover and cover first, allows you to promote and even pre-sell your book before it is finished. The writers I coach, regularly pre-sell up to 500 copies of their book by presenting the concept to their network!

You can do it, too!

Writing your book is easier than you think. I have narrowed down the process of writing, promoting and (self-publishing) a book into 7 easy steps. My unconventional ‘Reverse Writing’ method is specifically geared towards CEO’s, entrepreneurs and non-writers, to get real results, within 1 week to 6 months.
Are you serious about writing your book? I’d love to help! Below are some options to get you started.
If you are really committed to getting your book out there, I recommend my ‘From idea to book in 6 months writers mastermind’, which includes all the info, support and accountability you need, plus one of my writing retreats in a special location.
No excuses!

Work 1-on-1 with me to write your book. Only if you are really committed to writing your book. More info…

Step by step guidance, support and accountability to write and publish your book in 6 months, including a writing retreat at an exotic location. Can you afford not to do this? More info…

I have summarized the process of writing, promoting and (self) publishing a book in 7 simple steps.

This practical book gives you the basics of writing a book in a week.

7 steps for writing, promoting and (self) publishing for entrepreneurs and non-writers. Learn my method in my eCourse “How to write a book in 1 week”. The course builds on the concepts in the book and adds many tips, examples and exercises about writing, promotion and self-publishing your book on Amazon. More info

Fulfill a lifelong dream. Spend focused time, without distraction, in an exotic environment with other writers. Attend a different workshop each day to help you progress with your book; receive personal guidance and feedback. Write your book on one of my favorite islands in one week:

  • Mallorca, Spain, 24-31 May. Discover the quiet, authentic village hidden on the island of Mallorca where I used to live.
  • Koh Phangan, Thailand, October 7-12. Enjoy the view and the sunset in a great waterfront villa on the island of Koh Phangan.
  • Curaçao, Dutch Caribbean, 12 to 18 March. A boutique hotel in a beautiful colonial mansion on the Caribbean island where I lived for 7 years.

Get started with the best, proven formats: download the free PDF ’10 ideas for a successful non-fiction book’.
You will find many tips for writing, promoting and (self) publishing your book in these blogs.

Free download

Your book ready in 6 months?

Show me how…

Hear from other entrepreneurs and CEOs who have written their books