Millions of people want to write a book. Many started working on their book during Coronavirus lockdowns but unfortunately got stuck and stopped. What are the most common mistakes when writing a book? And with what tips do you make the process enjoyable and the result successful? Esther Jacobs, the author of 30 books, wrote a book about it: 'This is how you write a book!'

I met Anne in 2015 when I hosted my writing retreat in Mallorca. Anne joined the retreat with the intention to write more blogs. At home - being an entrepreneur and mother of two kids, one of whom is epileptic - she found very little time to focus. She was looking to find some space to write. Her poignant blogs about her family had become quite popular and appealed to a wide audience, not just to mothers like her. Anne's positive outlook on life and honest stories about her son’s illness inspired many. My workshops on book writing during the retreat inspired Anne so much that instead of writing more blogs, she actually turned them into a book...

The cover of your book should look attractive... And attract attention... And be distinctive from other books in that genre... And appeal to your target group... And fit your story. How do you make sure that your cover does all that and also sells well?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop..."

Have you ever heard of ‘The Hero’s Journey’? It is the storytelling principle that guides most fairy tales, Hollywood movies, and good books. It is the key to delivering better stories for your book, speech, presentation, training, movie, ecourse, social media, or other copywriting. In the departure part of the narrative, the hero or protagonist lives in the ordinary world and receives a call to go on an adventure.