The secret to a book cover that sells

The cover of your book should look attractive… And attract attention… And be distinctive from other books in that genre… And appeal to your target group… And fit your story.

How do you make sure that your cover does all that and also sells well?

Een passend en fraai ontworpen boekomslag helpt je boek beter verkopen

Don’t make the same mistake I made (for years!)

When I started publishing my own books, I made a lot of mistakes. The biggest mistake was trying to design a book cover myself. I thought a book cover just had to look nice. There is much more to it though.

I tried to put too much on the cover. I wanted to create something magical, something different. I added images of each step of the process described in the book, symbolism of the title, or a reference to an important detail in the book.

Only people who read the book would understand these things, and I hoped they would be really impressed. It turned out that potential readers weren’t impressed and my books hardly or didn’t sell at all…

It took me a while to discover that my approach was completely wrong. The cover is not intended for people who have already read the book. The main purpose of the cover is to make your book stand out from other books (both online and offline), generate interest from people who are new to it, and sell it.

Tips for a good cover

  • When you search for a book online, on your laptop or smartphone, you don’t see the full cover, just the thumbnail, the mini version of the book. It must be clear at a glance what your book is about, who it is suitable for, and what benefits it offers the reader.
  • Make sure that your cover is visible, readable, and attractive as a thumbnail. There’s not a lot of room for details. Limit yourself to the title, subtitle, author, and one image. It was a game-changer once I figured this out.
  • Take a look at book covers by other authors, within your genre, and in other genres. What do you notice? What works for you? What attracts you less?
  • What do you want to convey to your reader? How can you get the message across? Which images, colors, and fonts work together well?
  • Do you want to highlight a problem on your cover, or the solution, the result that readers can achieve after reading your book?
The secret to a book cover that sells

Ask a professional designer (with book experience!)

It’s great to do some preliminary research and generate some ideas, but I recommend having the final design of your cover done by a professional. Preferably a designer who also has real experience with book covers, because there are technical specifications that you have to take into account. Plus: homemade often looks really homemade. And that’s not what you want to convey to your potential readers, is it?

Have fun designing your cover!

Are you serious about writing your book?

Don’t reinvent the wheel, like I did. As the author and co-author of more than 30 books, writing coach for hundreds of people and organizer of 20 writing retreats, I have finally found the best system for writing a good book: the ‘Reverse Writing’ method. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.

Learn all tips & tricks in the live online workshop

Everything you need to turn your idea into a bestseller: practical advise, examples and inspiration about writing, publishing and promoting your book. Check out the ‘from idea to book’ workshop.

werboek back front cover - Why you should start promoting your book while you're writing it

Personal guidance

Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. Do you want the best for your book?

A writing retreat on an exotic location?

During the online writing [email protected] or an all-inclusive retreat on my favorite islands or in the French Alps, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food and personal guidance & feedback. Where will we go?

The book ‘Reverse Writing’

Learn my Reverse Writing method (start with the back cover) in my brand new, super-comprehensive book ‘Reverse Writing’ and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration and practical tips about writing, promotion and publishing your book.

Original ideas and proven formats for your next bestseller

A successful book starts with a good idea. Check out the 10 best ‘formulas’ I’ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration and examples you can adapt for your own book. Subscribe to my ‘interested in writing’ list for book inspiration & tips and immediately receive the PDF with 10 ideas for a successful non-fiction book.

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