Tip: Start at the end
The secret is to start with the most important page of your book. Write your back cover first! This ‘elevator pitch’ is the first thing potential readers read; in a bookstore or online. It is also the summary of your book that you might send to a publisher, for example. In addition, it also offers a good structure for your writing process: how are you going to fulfill the promise you make to your readers on the back cover of your book?
Mistake: Start writing enthusiastically
Many writers begin to write with delight, without an overview or a clear structure. That feels great in the beginning, but unfortunately, it rarely yields results. At some point, you cannot continue and you have to rewrite pieces; and then you lose your motivation. Most book projects disappear in a drawer or forgotten computer folder at this point.
Tip: First create a structure
Whether you are writing a novel or a business book; I strongly recommend that you to first make a rough outline, storyline, and chapter layout. Determine what goes where in each chapter. With a clear structure, you don’t have to worry about what fits where. Now you can just follow your energy as you write, even working randomly on different parts of your book if you wish.
Mistake: Starting from scratch
Having a blank page in front of you often blocks your creativity. It can also feel overwhelming to start such a big project from scratch. And you probably recognize that feeling of “I’ve written this before, haven’t I?”
Tip: Use what you already have
The things that you have already written are a springboard for your book! Many writers don’t realize they already have a lot of material they can reuse. Blogs, training courses, websites, emails, presentations, diaries: there are bound to be pieces that you can use in one of the chapters or themes in your table of contents that you already have material for.
Mistake: Do not start promotion until your book is ready
If you start thinking about marketing when your book is finished, it is already too late. At the launch of your book, you only have one moment, while more promotional opportunities can be created in the preliminary phase. Moreover, it often takes time to reach the right target group in the right way, so it is better to start early.
Tip: Communicate about your book from the moment you have finished your back cover.
The writers I coach often already sell hundreds of copies of the book they are still writing by presenting the concept to their network. By letting your target audience know that your book is coming, you also create involvement. You expand your network with journalists, ambassadors, and possible readers. And you will have the opportunity to practice your communication style so that you do not send out that annoying ‘buy my book’ promotion, but instead you do it in a way that is appropriate, engaging and actually works.
The bottom line is that you reverse the entire process of writing a book. My ‘Reverse Writing’ system gives you a completely different writing experience. I’ll tell you more about it in this video: