“If you want to go quickly, go alone. If you want to go far, go together.”
You maybe know me to be a loner, so this topic may surprise you. Collaborations and partnerships – if chosen properly – can offer enormous added value. Preferably to ALL parties involved. The best partnerships are win-win-win situations. How do you recognize such opportunities and how do you create such a collaboration?
Unfortunately, too many people approach a potential partnership by asking for a favor, instead of valuing their own contribution. “You’re probably not interested in …?” has never convinced anyone… However, if you can describe a win-win-win situation, where there is value for the person or organization that you would like to form a partnership with, value for you (you can be open and honest about that), and value for both your audiences or customers, then it is almost impossible to say ‘no’.