The fact that you have written a book gives you ‘expert status’. Publishing a book makes you a thought leader on the subject. You don’t need to have more diplomas or certificates to be an expert; as long as you know just a little more about your subject than your reader. Change your LinkedIn status to ‘Author of…[title of your book]’, list it on your website and Amazon, and see for yourself what kind of reactions you will get. You may now be asked as a speaker (more often, or at better rates).
It works both ways for me: as a speaker, I was always asked “when will you write a book about it?”. And as an author, I am asked to give even more presentations, trainings and workshops.
The best business card
You usually don’t make a lot of money from the book itself (in fact, it will cost you a lot of time, money, and energy), but if you mention your other services and products in your book, it can bring in new customers and assignments. It can also lead to interviews, invitations to podcasts, and other things that can indirectly lead to new assignments or customers.
An achievement and a kick!
You did it! Many others only dream of this. You wrote a book, have put your knowledge onto paper, AND published it. It does not even matter how many people read it, or how many books are sold. Just the fact that your book is there gives you a certain status. It’s physical proof that you are a go-getter. That commands respect. For yourself and by your environment.
Leave something behind
One day, when you are no longer there, your story, knowledge, or experience will live on. The personal development journey you took, the method you developed, or the life lessons you wanted to share. Your children, and their children, and the entrepreneurs of the future can read it all, in your book.
This naturally leads to the question: how do I write that book?
Do you know why so many people get stuck in the process? Because they try to do it linearly: from start to finish. With 30 books of experience – and by helping hundreds of other writers- I have found that it’s best to turn the whole process around. Start with the back cover, then create your table of contents and outline, initiate the promotion, and finally start writing. Read more about my ‘Reverse Writing method’ and how it can help you with your book, and your business!