How a book can boost your business

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Are you an entrepreneur, consultant, coach, speaker, healer, or professional? Did you know that publishing your book can have a positive effect on your business? It can boost your expert status by establishing yourself as a thought leader, it’s the best business card you can imagine, it’s a respectable achievement, plus a way to leave a legacy.

Online schrijftraining onder persoonlijke begeleiding van Esther Jacobs

Thought leadership

The fact that you have written a book gives you ‘expert status’. Publishing a book makes you a thought leader on the subject. You don’t need to have more diplomas or certificates to be an expert; as long as you know just a little more about your subject than your reader. Change your LinkedIn status to ‘Author of…[title of your book]’, list it on your website and Amazon, and see for yourself what kind of reactions you will get. You may now be asked as a speaker (more often, or at better rates).

It works both ways for me: as a speaker, I was always asked “when will you write a book about it?”. And as an author, I am asked to give even more presentations, trainings and workshops.

The best business card

You usually don’t make a lot of money from the book itself (in fact, it will cost you a lot of time, money, and energy), but if you mention your other services and products in your book, it can bring in new customers and assignments. It can also lead to interviews, invitations to podcasts, and other things that can indirectly lead to new assignments or customers.

An achievement and a kick!

You did it! Many others only dream of this. You wrote a book, have put your knowledge onto paper, AND published it. It does not even matter how many people read it, or how many books are sold. Just the fact that your book is there gives you a certain status. It’s physical proof that you are a go-getter. That commands respect. For yourself and by your environment.

Leave something behind

One day, when you are no longer there, your story, knowledge, or experience will live on. The personal development journey you took, the method you developed, or the life lessons you wanted to share. Your children, and their children, and the entrepreneurs of the future can read it all, in your book.


This naturally leads to the question: how do I write that book?

Do you know why so many people get stuck in the process? Because they try to do it linearly: from start to finish. With 30 books of experience – and by helping hundreds of other writers-  I have found that it’s best to turn the whole process around. Start with the back cover, then create your table of contents and outline, initiate the promotion, and finally start writing. Read more about my ‘Reverse Writing method’ and how it can help you with your book, and your business!

Are you serious about writing your book?

Don’t reinvent the wheel, like I did. As the author and co-author of more than 30 books, writing coach for hundreds of people and organizer of 20 writing retreats, I have finally found the best system for writing a good book: the ‘Reverse Writing’ method. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.

Learn all tips & tricks in the live online workshop

Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the ‘from idea to book’ workshop.

werboek back front cover - Why you should start promoting your book while you're writing it

Personal guidance

Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. Do you want the best for your book?

A writing retreat in an exotic location?

During the online writing retreat@home or an all-inclusive retreat on my favorite islands or in the French Alps, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance & feedback. Where will we go?

The book ‘Reverse Writing’

Learn my Reverse Writing method (start with the back cover) in my brand new, the super-comprehensive book ‘Reverse Writing’ and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.

Original ideas and proven formats for your next bestseller

A successful book starts with a good idea. Check out the 10 best ‘formulas’ I’ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration, and examples you can adapt for your own book. Subscribe to my ‘interested in writing’ list for book inspiration & tips and immediately receive the PDF with 10 ideas for a successful non-fiction book.