Yann’s success story

Yann Toutant wrote a book for his business in two weeks

“I never thought I could write a book. I did realize that I have a lot of knowledge and experience in a specific niche: subscription models for product-based businesses. And that companies really need that right now. But I had no idea how to write a book, where to start, and most importantly: how to find the time. Esther triggered me with her ‘Reverse Writing’ method, I decided to give it a try and booked a writing retreat and another one a few months later. This was the only time I could free up to work on the book.

Starting with the back cover was magical. It allowed me to test my book idea in the market. To my surprise, I immediately received a few hundred orders for the book. Now I HAD to write it!

The next surprising step was to have a cover designed. This really brought the book to life. The photo of me, the typewriter, and my book was taken while I was still writing it. In fact, I had a completely different book in my hand: we just photoshopped the cover of my book on it…This way I could promote my book before it was ready.

Yann Toutant holding his book ‘As A Service’ that he wrote during a writing retreat with Esther Jacobs
Yann Toutant holds the first version of his book ‘As A Service’ that he wrote with Esther Jacobs Reverse Writing method

Then I had custom illustrations made and found a professional editor and a designer who created the inside of my book. In total it took about two years, but I finished it. Now I ordered a proof version from Amazon and am doing one last round of proofreading. It will be released in the next few weeks. And I’m so proud!

There is one additional result that I did not expect. By creating an outline for the book and defining the different themes, I unknowingly laid the foundation for my new company Black Winch, in which my team and I help companies kickstart or upgrade their ‘As-A-Service’ models.

The book gives me the authority, visibility, and it brings leads and certainly also the confidence that there is a real need for advice in this specific niche market! ”

Yann Toutant

“I never thought I could write a book. I was too busy with my work. Turns out that it is really possible and that the book gives a huge boost to my business!”

Yann Toutant

Are you serious about writing your book?

Don’t reinvent the wheel, like I did. As the author and co-author of more than 30 books, writing coach for hundreds of people and organizer of 20 writing retreats, I have finally found the best system for writing a good book: the ‘Reverse Writing’ method. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.

Learn all tips & tricks in the live online workshop

Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the ‘from idea to book’ workshop.

werboek back front cover - Why you should start promoting your book while you're writing it

Personal guidance

Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. Do you want the best for your book?

A writing retreat in an exotic location?

During the online writing retreat@home or an all-inclusive retreat on my favorite islands or in the French Alps, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance & feedback. Where will we go?

The book ‘Reverse Writing’

Learn my Reverse Writing method (start with the back cover) in my brand new, the super-comprehensive book ‘Reverse Writing’ and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.

Original ideas and proven formats for your next bestseller

A successful book starts with a good idea. Check out the 10 best ‘formulas’ I’ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration, and examples you can adapt for your own book. Subscribe to my ‘interested in writing’ list for book inspiration & tips and immediately receive the PDF with 10 ideas for a successful non-fiction book.