“I never thought I could write a book. I did realize that I have a lot of knowledge and experience in a specific niche: subscription models for product-based businesses. And that companies really need that right now. But I had no idea how to write a book, where to start, and most importantly: how to find the time. Esther triggered me with her ‘Reverse Writing’ method, I decided to give it a try and booked a writing retreat and another one a few months later. This was the only time I could free up to work on the book.
Starting with the back cover was magical. It allowed me to test my book idea in the market. To my surprise, I immediately received a few hundred orders for the book. Now I HAD to write it!
The next surprising step was to have a cover designed. This really brought the book to life. The photo of me, the typewriter, and my book was taken while I was still writing it. In fact, I had a completely different book in my hand: we just photoshopped the cover of my book on it…This way I could promote my book before it was ready.