Start building your chapter with storytelling
What you often see with management books is that each chapter starts with a piece of storytelling, for example, an experience of the author himself, or of someone else. This story is a good introduction to the theme of that chapter. It also ensures that a connection is made with the reader and that they are involved in the story in a natural way.
Dose your theory
Make sure your book doesn’t become a dry textbook, with only theory. Alternate bits of information and advice with examples and applications to help your reader absorb the important message. For example, you can always explain a piece of theory based on the story you just told. In combination with that practical example, your tips will stick much better.
After the example and explanation, it often works well to give the reader the opportunity to work on the subject themselves. For example with a question, visualization, exercise, or assignment. This can be a nice ending to any chapter.
Choose your chapter elements
You can vary with different elements to build your chapter. For the sake of recognisability, I would advise you to keep repeating the same elements in the same order in every chapter.
Examples of recurring elements you could use:
- Interviews (for example with a customer, an expert, or an expert by experience)
- a box with tips, background information, or explanation from an expert;
- a test that the reader can complete or take;
- a link to your website or blog or other places where people can read more;
- Frequently asked questions and answers; storytelling;
- own experiences, experiences of clients or fictitious persons;
- impeding factors, objections, or stumbling blocks;
- a diagram, cartoon, photo, or other visual that explains your story;
- meditations or affirmations;
- A summary, enumeration, or conclusion;
Which structure of your book suits you?
Choose the structure of your chapters in such a way that it fits your story and that it feels right for you. Once you’ve created an outline, it’s very easy to outline the chapters of your book and the elements of each chapter.
You can then slide the various elements, such as examples, stories, visuals, quotes, theories, and exercises until you have the right combination per chapter and the right flow between the chapters. Below is an example of a fictional book about entrepreneurship: