One of the workshops I give during the ‘Cruise your Business’ retreat, is on how to see and seize opportunities. I saw a beautiful example of this ‘creative entrepreneurship’ during our stop in Recife, Brazil. The guide we found via rentalocalfriend .com, used the public citibikes for our bike tour of Olinda and Recife! Such a smart business model: no investment necessary, no storage space, no repairs etc.
He also asked another friend, a historian specialized in the Dutch history of Recife, to join us. The historian explaining the Dutch / Jewish roots in Recife. To our surprise, he had studied Dutch and spoke it very well. We had a great day with so many impressions of past and current life in Brazil.
Our guide Roderick then flew to Sao Paulo for a TV interview on his smart business model. We hope many other entrepreneurs will be inspired to start their own business like this. No excuses!