Reverse Writing
Reverse engineer the book writing process to write a better book in less time, and enjoy the process.
Your story, idea, or expertise deserves to be shared.
You have the ideas, the stories, and the expertise. My Reverse Writing method gives you a proven, step-by-step approach to turning it all into a successful book. Start with your back cover copy, build a clear outline, and then write. Once you know what belongs where, you’re free to follow your energy and inspiration rather than write each chapter in order.
Book promotion is part of the process from day one, even before you start writing. Your back cover copy helps you share your idea, get readers excited, and start selling copies while you’re still working on the book.
Thousands of people who never thought of themselves as writers have written and published their books by starting at the end.
Are you the next successful author?
“Very valuable; this method saves me a lot of time and money, which makes for a much better book.”
Hans Gierkink
“I finally found a way to write and publish my book without my other projects getting delayed.”
Entrepreneur Frank
Avoid this fatal error!
“I started out writing my book with a lot of enthusiasm. It was going really well until I got stuck. Having to go back and restructure and re-write didn’t appeal to me at all. Now other things seem more interesting than finishing the book…” – Jeremy
Starting to write a book without creating an outline first is a recipe for disaster. Most book projects die the way Jeremy’s book died – in a drawer or soon-to-be-forgotten file tucked away somewhere on the hard drive of your computer.
It doesn’t have to be that way. Make writing and publishing your book a pleasant and successful experience with my Reverse Writing method.
Reverse Writing?
The secret is to start with the most important page of your book. Write your back cover first! This is your marketing material and the promise to your readers. The writers I coach often sell hundreds of copies of their book while they are still writing it, by presenting the concept to their network.
Your back cover also provides the structure for your writing process. By creating an outline before you start writing, you avoid getting stuck and having to rewrite.
My system gives you a completely different writing experience: with a clear structure, you don’t have to worry about what fits where. This keeps you in your flow, without the critical editor on one shoulder constantly interrupting the creativity on the other. You can just follow your energy and inspiration while writing, instead of following the page numbers.
“This approach is magical! After I wrote the back cover,
I was amazed to see the entire table of contents come to life in a single session.”Jan van Kuijk
“That you have to start promotion very early
I find it really valuable. ”Linda Commandeur
Write your book with or without AI
AI can write a book in minutes. But is it the book you should be writing? Without a clear direction, AI just helps you get lost faster.
Who is your reader? What do you want to share? And what should they take away from your book? Reverse Writing helps you answer those questions before you start writing, with or without AI.
Your back cover copy and outline give you a clear direction. They also give AI the context it needs to help you. You can use ChatGPT, Claude, or your favourite AI to organise your ideas, ask questions that bring out your stories, or give feedback on your writing. Your expertise, your perspective, and your voice are what make the book yours.
I wrote 30 books and developed Reverse Writing long before AI became available. The method works whether you prefer pen and paper, a writing app, or AI as a writing partner. You choose how you write. Reverse Writing gives you the structure to move forward.
Choose the guidance that suits you
My step-by-step Reverse Writing plan offers you guidance during the writing process. You will learn all about it in my ‘Reverse Writing’ book and workbook.
This is the starting point for your writing adventure.
You will find that it works even better if you combine the knowledge of the book with some type of guidance and accountability, like my Online workshop, a Writing retreat or Private coaching. If you don’t want to write the book yourself, but do want a book, check out my VIP Ghostwriting.
- Could you use a helping hand to get started?
- Are you already working on your book, are you stuck or do you need help to make progress?
- Would you rather not reinvent the wheel, but be guided through the process, step-by-step?
I am happy to help.
Which option appeals to you?
Esther AI Magic
- I have trained a ChatGPT with my book-writing knowledge to help you get started.
- Turn your vague book idea into a back cover blurb, create SEO friendly (sub)titles, ‘about the author’, social media posts
Writing workshop
- ‘Best of Esther’; inspiration and practical tips
- Recording of a live workshop, plus a series of bonus videos to answer all your questions to make progress with your book, from the comfort of your home
Writing retreat
- A memorable week in an exotic location or in the comfort of your own home.
- 1 – 2 weeks to lay the foundations for your book, improve your manuscript, or put the finishing touch on your book project.
Private writing coaching
- Personal guidance and intensive one-on-one training with Esther.
- Your time is precious, and you know that investing in personal coaching will lead to the best possible result.
“Esther does not waste time and comes directly to the point.
It provides all valuable information in an easy to understand format. ”Kim Rogers
“Writing the back cover first seemed strange at first,
but I realized it’s a brilliant move.”Michael
They did it!
Thousands of non-writers have written and published their book using my Reverse Writing method.
CEOs, entrepreneurs, marketers, coaches, and other professionals wrote (auto) biographies, management books, self-help books, novels, collections of poems, and children’s books.
Are you the next successful author?
30+ books experience
Like most writers, I wrote my first book in a linear fashion: I started with enthusiasm and a good idea on page one and then struggled through to the last page. A year – and a lot of hard work, rewriting and restructuring later – this finally resulted in a book.
I have experienced all the ups and downs during the writing process and found the best system to write a good book. Since then I write my books within a month, a week, and even once in one day. I am already at 30 books published and still counting!
You can buy paperback versions of some of the books on Amazon.
I like to share my experiences and practical tips with you so that the process is easier for you than it was for me at the beginning.
Since 2009 I have written more than eighteen books and contributed to about fifteen more books.
As a writing mentor, I have helped thousands of people write their books during my 40 writing retreats, hundreds of workshops, and through personal coaching.
My superpower is that I can get to the essence very quickly. I have been an entrepreneur for more than 35 years and have given more than 1000 keynote speeches, which means that I can also help you with your content on most topics.
“Esther has a gift of seeing people and my inner writer feels nourished, seen, and happy to share.”
Eliane Haseth
Let’s get to work!
Do you feel the urge to write your story? Save yourself a lot of work and… write your book in Reverse! What do you need to get started?
Check out the different ways to work with me to bring your book to life.
Latest blogs
Read the latest blogs about book writing.
Not All Ghostwriters Are Equal
Not all ghostwriters deliver the same value. Discover the difference between basic, structural and strategic ghostwriting, and what to look for when hiring a ghostwriter.
The power of storytelling: our most human skill in the age of AI
Stories shape how we think, learn, communicate and connect. And right now, they matter more than ever.
Write your book with AI
A book idea in your head, but no idea where to start? My Reverse Writing method begins with the back cover. AI can help you organise your ideas, ask useful questions and build a structure that gives your story room to grow.