Publishing your book
Working with a publisher
You can approach a publisher with your book idea, title, back cover, table of contents or structure and an intro or first chapter. They will also want to know how big your reach is. Think of the number of followers on social media, mailing list size of your email newsletter and other measurable awareness metrics that prove your reach within and access to your target group.
I received these guidelines for a book proposal from an American publisher. This may give you an idea about about how many major publishers think.
Take a good look at the website of the publisher you approach and follow their guidelines. Do not call, but wait for a response. This can sometimes take up to 3 months: most publishers receive loads of manuscripts.
It helps to make contact via social media. Publishers who are active on Twitter or LinkedIn for example, appear to be much easier to approach.
Be open to feedback when working with a publisher. A publisher knows the book market way better than you do.
Always discuss the contract you get with another author. Then you can check whether the proposal is okay. The default is a percentage of 8 to 10%. So no, you don’t get rich from writing a book.
Make agreements in advance about what you will do and what a publisher will do. Are you looking for photos for the inside or is your publisher checking that box? Who does the design? Who decides what will be on the cover? These types of agreements are not in the contract, so discuss them as soon as possible so it’s clear for everyone.
Agree on regular check-ins to find out where you are and whether you’re on the right track. Coordinate this with what YOU need.
Printing on demand (POD)
POD is a great option for printing your book and making it available where and when you want, without much effort and without major investment. In contrast to bulk printing, printing on demand means that only books that are actually sold will be printed. You do not have to invest in pallets of books and you also have no storage hassles (or costs). Everything is possible: direct shipping to the buyer, or a personal message in a book.
Nowadays you don’t need a publisher, you can also self-publish. The process is very straightforward, but I recommend seeking expert help and following a set format in the self-publishing process. Since markets differ depending on where you live or publish, I recommend googling for tips and platforms for the region or language you want to publish in.
Amazon Kindle Direct Publishing The famous self-publishing platform of Amazon.com.
Lulu Another big US household name in the self-publishing industry.
Goodreads Valuable community of readers and authors with marketing opportunities for the latter.
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