Working with a publisher

  • Don’t send your completed book to a publisher. It is better approach a publisher in an earlier stage. Just send them your book idea, (working) title, back cover, table of contents / structure and maybe an introduction or first chapter. The publisher will also want to know your social media ‘reach’  – how many followers you have on social media, your mailing list size and the access you have to your target audience.

  • I received these guidelines for a book proposal from an American publisher. This may give you an idea about about how many major publishers think.

  • Take a good look at the website of the publisher you plan to approach and follow the guidelines given there. A reaction can sometimes take up to 3 months: most publishers get a lot of manuscripts to review.

  • It helps to make contact via social media. Publishers who are active on Twitter, for example, appear to be much easier to approach.

Your book ready in 6 months?

Show me how…
  • If you work with a publisher, be open to feedback. You may be an expert on your topic; a publisher knows the book market.

  • Always discuss the contract that you receive with another author to see if what is being proposed is OK. The standard seems to be a percentage of 8 to 10%. Unfortunately you don’t get rich from writing a book…

  • Specifically define what you do and what the publisher does. Are you going to source photos for your book, or does your publisher do that? Who takes care of the design? Who decides what will be on the cover? These are not generally things that are in the contract, these agreements arise from discussions with the publisher.

  • Agree on regular check-ins to find out where you are or whether you are on the right track. Coordinate this with what YOU need.


You don’t need a publisher; you can also self-publish. The process is very straightforward, but I would recommend getting some expert help and following a set format in the self-publishing process.

  • Amazon has their own sel-publishing platform: helps you step by step to publish both ebooks (Kindle) and paper books on Amazon.

  • Lulu – their slogan is “Create, publish and sell your book for free”

Printing on demand (POD)

POD is a great option for printing your book and making it available where and when you want, without much effort and without major investment. In contrast to bulk printing, printing on demand means that only books that are actually sold will be printed. You do not have to invest in a pallet full of books and you also have no hassles (or costs) for storage. Everything is possible: direct shipping to the buyer, or a personal message in a book.

More book writing blogs and tips

Writing your book is easier than you think!

Are you serious about writing your book? I am the author and co-author of more than 25 books and I have helped more than 400 CEO’s and entrepreneurs to write and publish their books. Writing and (self)publishing your book is easier than you think, with my 7 step ‘Reverse Writing’ method. Here are some options to get you on track with your writing and publishing:

Reverse Writing? – Avoid the mistake most writers make: start at the end of your book, not at the beginning. It sounds counter-intuitive, but it really works. Find out more about ‘Reverse Writing’.

Free resources – Find inspiration and tips in my blogs. Sign up for my ‘interested in writing’ list to receive “10 ideas for a successful non-fiction book” as well as more tips and inspiration.

Read the book – Learn the 7 step approach, with lots of tips and examples, in my (recently updated) guide ‘Write your book in 1 week’

eCourse – Learn the 7 step approach in my eCourse ‘How to write a book in 1 week’. It builds on the concepts in the book and is presented in with lots of examples and exercises on writing, promotion and self-publishing of your book on Amazon.

Workshop – Get a taste of ‘Reverse Writing’, be inspired, get practical tips, get personal feedback on your back cover; make a start during a half-day ‘From idea to book’ workshop.

Writing retreats – Spend one week in an exotic environment with other writers. Attend a different workshop every day to help you progress with your book. Get personal guidance and feedback. Join one of my writing retreats this year in  Curaçao, Mallorca and Thailand

1 on 1 support– Maybe you’d prefer a 1 on 1 RESULTant session or even private writing coaching to have my undivided attention and full support in writing your book?

FROM IDEA TO BOOK IN 6 MONTHS – If you are really serious about writing and publishing your book, I can recommend my Writers Mastermind: I will personally help you with every step, so your book can be ready 6 months from now!

Results – My method really works: check out the books my clients have already published. Check out their lessons learned and their testimonials on YouTube.

5 tips  – Check out my 5 most important tips for writing your book in this video:

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