The back cover of your book

With a well-written back cover you can already start promoting your book. You can also approach publishers, sponsors and potential buyers, ask for feedback from future readers and start the presale! Plus, your back cover gives you the structure to write the rest of the book without getting stuck.

In the video below I give tips and share my experiences.

Oh, before I forget: the back cover is usually about 250-300 words. That is much less than you think! So write and DELETE very smart! 😉

Summary of the above video ‘back cover of a book’

In this video I reveal the secret to writing a book efficiently and with ease. The secret is to start at the end, with the back cover, which is a summary, a taste of your voice, a promise to your readers and your marketing material. The back cover gives you the structure to compose the table of contents and start writing.

The back cover should be written in maximum 300 words and include a picture of yourself and some relevant background information. The trick is to make the back cover attractive and to the point. The front cover, title, and subtitle should also be considered at this stage.

Pre-order sales can already begin with a completed back cover and front cover. Feedback can be obtained from readers on the back cover and the first chapter.

Learn more about ‘Reverse Writing’.

Are you serious about writing your book?

Don’t reinvent the wheel, like I did. As the author and co-author of more than 30 books, writing coach for hundreds of people and organizer of 20 writing retreats, I have finally found the best system for writing a good book: the ‘Reverse Writing’ method. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.

Learn all tips & tricks in the live online workshop

Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the ‘from idea to book’ workshop.

werboek back front cover - Why you should start promoting your book while you're writing it

Personal guidance

Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. Do you want the best for your book?

A writing retreat in an exotic location?

During the online writing retreat@home or an all-inclusive retreat on my favorite islands or in the French Alps, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance & feedback. Where will we go?

The book ‘Reverse Writing’

Learn my Reverse Writing method (start with the back cover) in my brand new, the super-comprehensive book ‘Reverse Writing’ and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.

Original ideas and proven formats for your next bestseller

A successful book starts with a good idea. Check out the 10 best ‘formulas’ I’ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration, and examples you can adapt for your own book. Subscribe to my ‘interested in writing’ list for book inspiration & tips and immediately receive the PDF with 10 ideas for a successful non-fiction book.