Showtime!
Inspiration shot June 2025

Only 4 weeks to go. Preparations for my theatre show on June 28 are in full swing. Are nerves getting the better of me? No, not really. Even though there’s still a lot to be done, I mostly feel a deep trust that it will all come together.
But what is happening: I’m learning. A lot. About letting go. About trusting the moment. About the tension between spontaneity and planning. About myself.
In this Inspiration Shot, I’ll take you behind the scenes. Not just of the theatre, but also of the creative process. Because making a show might look spectacular from the outside, but on the inside, it’s mostly a journey. A search for what feels right. For how things could be done differently. And how I can make my own rules.
Maybe you’ll recognise something in my process. Maybe it will inspire you to create your own ‘show’ in your own way.
Stage fright
Stage anxiety, also known as glossophobia or fear of public speaking, is one of the most common fears in the world. Around 70 to 77% of people feel uncomfortable or nervous when speaking in public. About 30% even experience serious panic at the thought of standing in front of a group. In some studies, this fear scores even higher than the fear of death. Pretty intense, right?
Usually, it’s not the speaking itself that’s scary, but the attention and judgment that come with it. What if you say something wrong? What if people look at you strangely? What if you get exposed as a fraud? It’s a cocktail of external pressure and inner voices telling you you’re not good enough.
For me, it’s exactly the other way around. After more than 1,000 keynotes, the stage has become my comfort zone. Not because I don’t feel nervous. But because I’ve learned something important: It’s not about me.
When you focus on what you want to say, you’re stuck in your head. Then you’re focused on yourself. But once you clear your mind and make space for the moment, magic happens. Something flows through you that’s exactly right for that audience, in that moment.
I rarely prepare. Maybe a strong opening or closing line. Or a few talking points. But mostly, I leave space to connect, to feel the energy in the room, and to go with it.
And that is exactly what makes my theatre show a challenge.
Because while I prefer to decide what I’ll say or do at the last minute, the team around me (lighting, sound, tech, video) wants to know everything in advance.
What time does it start? What’s the order? Which visuals? When does the spotlight come on?
Yeah. Structure versus flow.
I get them. And they get me.
So we’re finding a way where my spontaneity and their preparation can exist together.
Because when I’m on that stage, I want to be fully present, not stuck to a script.
Are you afraid of standing in front of a group? Know this: you’re not alone.
But also know: it can change.
Not by trying harder, but by trying to control less.
By simply being there.
For your audience. And for yourself.
P.S. the photo is from the recent Dynamite Circle conference in Mexico, where I was unexpectedly asked to facilitate a group discussion. No problem, when you have the mindset described above: I am here for them.

How is it supposed to be?
“I’ve never done it before, so I think I can do it…”
These wise words from Pippi Longstocking are pretty much my life motto.
Still, I’ve learned that when you’re doing something new, it’s smart to take advice from an expert instead of reinventing the wheel. So I ask questions like: how many scenes are there usually in a theatre show? How long is an average scene? How long is a show supposed to be?
The honest answer? There is no right answer.
And besides, this is MY show.
I know exactly what I want to say and what I want my audience to experience. So I create my own program, my own rules.
Through this process, I’m rediscovering my own wisdom and entrepreneurial spirit.
It IS possible.
And you know what? That’s not just true for me.
Maybe this is your invitation too, to ask less often “how is it supposed to be?” and more often “how do I want it to be?”
The world doesn’t need more copies, it needs more people who dare to create from their own wisdom. Long live our inner ‘Pippi’!
Inspiration bites
TRAVEL
Rickshaw run – The Adventurists
Looking for an adventurous trip, or a website written in a completely different way?
MOVIE
American fiction
For all the writers out there. Are you writing what YOU want to say, YOUR story, or what ‘THE MARKET’ wants to hear?
MOVIE
Birdman
This magical realist film also takes place in the theatre, but that’s where the comparison (hopefully) ends.
FUNNY
Fun signs
Humor matters. In a show, and in life. These signs are unique and hilarious.
Did you know...?
…that I’m taking dance lessons for my theatre show?
I really want to step out of my comfort zone. At first, I even considered singing, but (fortunately for everyone involved) that turned out to be not such a great idea. So don’t worry: no singing 😉
But dancing, yes. Besides tango, I also want to do a real show dance. And if you don’t have any experience yourself, you bring in someone who does. Wendy is coaching me, and according to her, it should be ‘do-able’ to kind of master one dance.
All this, while I have no sense of direction, no rhythm, and I’m not exactly in touch with my body. But I trust her. And thanks to her enthusiasm, I’m actually starting to enjoy it… Almost…

Where is Esther?
I just arrived in Mallorca for my final writing retreat here. So good to visit all the familiar spots again and catch up with local friends. It feels like a bit of a farewell tour.
On June 14, I’ll fly back to the Netherlands, and then the final sprint towards my theatre show begins. Just two weeks to go! My assistant Jelena, my brother Michael, and my tango teacher Adrian will all arrive in Amsterdam around that time, too. From that moment, the prep becomes not just mental, but physical and real. So exciting!
Early May, I was still in Mexico for another Dynamite Circle conference. I needed some fresh input and connection with my ‘tribe’. And I got exactly what I needed: inspiration, depth, recognition. The most valuable insight? Every time I heard a brilliant business idea and my brain started spinning about how I could implement it, I thought: I don’t have to anymore. I’m not scaling up, I’m scaling down.
And that realisation… Brought so much relief.
So, over the next few weeks, I’ll dive even deeper into the creative process. Building scenes, practicing dance moves, letting go of the script, defining the light cues. It’s all coming together.
Do you already have a ticket for the June 28 show? It’s going to be a special evening full of stories, inspiration, surprises, and above all: realness.
If you can’t be there in person, you can also join via livestream (you’ll also receive a recording with English subtitles).
And if not: wish me luck 🤞
I’ll keep you posted from behind the scenes!

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