When you think about it, this ‘blurb’ is what you read first when you wander through a traditional book store or when you browse books online. It is the ‘elevator pitch’ you share with your friends & family and post on your website and on social media. It is also the ‘executive summary’ you send to a publisher to see if they are interested.
The text on the back cover is a combination of all these elements, plus it is your promise to the readers and your sales pitch (“after reading this book you will be able to….”). Not only is this information important to publishers, book stores, and potential buyers of your book, it also provides you with the structure that you use to create the outline of your book.
With a well-written one-pager, you can start to promote your book, approach publishers, sponsors, and potential buyers, ask for feedback from future readers, and start the pre-selling process…
Moreover, your back cover provides the structure that will guide you through the process of writing your book.
Write your book in reverse
This is exactly why I recommend to write your book ‘in reverse’. Only start writing after you have created your summary, outline and table of contents.