The secret of my online success
I learned how to generate free publicity long before the digital age. Nowadays it is a lot easier to SHARE content because of the technology we use, but the need for GOOD content comes first in my opinion.
In the days before internet journalists were the gatekeepers: they decided if a story was good enough to publish. I learned how they think and what they look for. That knowledge translated to the current digital world makes a HUGE difference.
The secret is to find your added value in daily life and to translate it into interesting content for your followers. To make it personal, but not too much about yourself. To find ‘hooks’ in the media & current affairs and to link these to your content and expertise. Most of all to ALWAYS offer real added value to your audience. And finally to do that in your own voice, your own way, to be authentic, to be you.
Difficult? Not if you know how to do it. 🙂