From idea to book workshop

Due to the Coronavirus pandemic, I am no longer able to run in-person workshops. I have created a series of ‘Idea to book’workshops that run weekly on a Thursday to give you all the information and inspiration that you need to write your book.

Many people toy with the idea of writing a book or are already working on a manuscript. How do you get from idea to implementation? How do you ensure that your book gets attention?

I’m holding practical online workshops each Thursday

More information about the ‘Idea to book’ Workshop series

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

“I’m already an expert in my field. The only thing on my wish list was writing a book.”

Willo Sana

“Writing a book seemed impossible. Using the back cover for pre-promotion made all the difference.”

Yann Toutant – CEO

“I’ve finally found a way to write and publish my book without delaying other projects.”


“Brilliant! The publisher immediately said YES after Esther helped me with my back cover!”

Jolanda Pikaart

“Esther gave me the structure and confidence to actually finish my story.”

Elena Krasa

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

“Esther has the gift of seeing people. My inner writer feels nourished, seen and happy to share.”

Eliane Haseth

“I got a lot of tips for writing fiction and was even inspired to write a non-fiction book!”

Tamara Neuman

“I announced my book online and sold 100 books in 1 day!”

Anne-Lies Bloei

Will you write your book in the coming year?

Whether you are toying with the idea of ​​writing a book or have already started writing it, you probably have a lot of questions and you can probably use some support:

  • How do you know if your book idea is viable?
  • Can you earn money with a book?
  • How do you switch from idea to implementation?
  • How do you ensure that your book gets attention?
  • Are you looking for a publisher or do you want to publish yourself?

For this workshop you can indicate in advance what questions you have and what you would like help with. At a minimum, the topics covered include:

  • The back cover of your book: write the last (= most important) page of your book first!
  • The writing and editing process
  • The publishing process (via a publisher or do it yourself? Digital or print?)
  • Promotion and (pre) sale of your book

What can you expect?

The workshop is partly group presentation and partly 1 to 1. I share the best practices that I have learned while writing 26 books and helping 400 entrepreneurs to get their book published; view the results. Together with my ‘publishing guru’ Jan Willem Gerth we explain how the ‘book world’ works and give you tips for sharing your book with the world. You meet other people / entrepreneurs who are also writing a book. All participants are helped to get at least a step further with the plan for their book, back cover and promotion ideas.

Back cover?

The back cover of your book is the most important thing. This is what a publisher looks at, but this is also the first (often the only) thing that a buyer reads in a bookstore or on the internet. It is the most important summary of your book with a marketing flavor. Have you ever thought that you can actually put your book on (pre) sale as soon as your back cover, title and cover are finished? Even if you don’t have a single word on paper yet …

Results of the workshop

  • You arrive with an idea and you go home with the back cover of your book (we help you with a first draft)
  • If you already have a back cover,  you will receive feedback to make it even better.
  • You get specific writing, publishing and promotion tips and information that you can use right away.
  • You receive feedback and tips about your book idea from both a publisher and an experienced author.

For whom?

  • for books at every stage: idea or already (almost) ready
  • from beginners to experienced writers
  • both fiction and non-fiction

Jolanda Pikaart

“The publisher immediately said ‘yes’ after Esther had helped with my back cover!”

Anneke Veenendaal

“My book has just been published! It would never have been so good without Esther’s sharp eye.”

Geert Kamps

“If I had been doing this alone I would have quit. Now I’ll continue to write through the difficult moments.”

Maud Stevers

“Esther has inspired me to always offer added value and to finish my book. I wish everyone a day with Esther !!!”

Selma van der Heiden

“It’s not about the book. It’s about writing; cleaning up, processing. I’ve found my own voice.”

Patty Golsteijn

“I regularly go to her fantastic workshops and events, including a business cruise and a writing week in Mallorca. I keep coming back for her energy and different way of thinking and working. She remains one of my greatest inspirations.”

Nienke Bloem

“A second book has suddenly emerged!”

Barbara Sevenstern

“By just being around Esther, everyone starts to believe in themselves. Esther shares everything she knows with a lot of energy, enthusiasm and also humor; it is wonderful.”

Jolanda Wicherson

“Highly recommended for people who cannot find the space to focus on one thing in the hectic pace of everyday life.”

Brenda van Dijk

“We’re all doing the same thing; something you’ve always wanted to do. That gives a lot of energy.”

View a selection of the books published in relation to my workshops.

Are you serious about writing your book? I am the author and co-author of more than 25 books and I have helped more than 400 CEO’s and entrepreneurs to write and publish their books. Writing and (self)publishing your book is easier than you think, with my 7 step ‘Reverse Writing’ method. Here are some options to get you on track with your writing and publishing:

Reverse Writing? – Avoid the mistake most writers make: start at the end of your book, not at the beginning. It sounds counter-intuitive, but it really works. Find out more about ‘Reverse Writing’.

Free resources – Find inspiration and tips in my blogs. Sign up for my ‘interested in writing’ list to receive “10 ideas for a successful non-fiction book” as well as more tips and inspiration.

Read the book – Learn the 7 step approach, with lots of tips and examples, in my (recently updated) guide ‘Write your book in 1 week’

eCourse – Learn the 7 step approach in my eCourse ‘How to write a book in 1 week’. It builds on the concepts in the book and is presented in with lots of examples and exercises on writing, promotion and self-publishing of your book on Amazon.

Workshop – Get a taste of ‘Reverse Writing’, be inspired, get practical tips, get personal feedback on your back cover; make a start during a half-day ‘From idea to book’ workshop.

Writing retreats – Spend one week in an exotic environment with other writers. Attend a different workshop every day to help you progress with your book. Get personal guidance and feedback. Join one of my writing retreats this year in  Curaçao, Mallorca and Thailand

1 on 1 support– Maybe you’d prefer a 1 on 1 RESULTant session or even private writing coaching to have my undivided attention and full support in writing your book?

FROM IDEA TO BOOK IN 6 MONTHS – If you are really serious about writing and publishing your book, I can recommend my Writers Mastermind: I will personally help you with every step, so your book can be ready 6 months from now!

Results – My method really works: check out the books my clients have already published. Check out their lessons learned and their testimonials on YouTube.

5 tips  – Check out my 5 most important tips for writing your book in this video: