My secrets to writing a book, free publicity and storytelling
If you have a story or message to share, you need to connect to your audience and make it relevant to them. I have a gift to capture the essence of any story, turn it into a book or other content worth sharing and generate lots of free publicity.
Stories are everywhere, even where you least expect them. As an author of 25 books, journalist and storyteller I recognize and discover stories wherever I go… I can help you define and articulate your story into a book, elevator pitch, speech, website, social media post etc.
With my online and offline free publicity experience (over 500 international media appearances!) I can help you find ‘hooks’ to share your story in the regular and social media. Your story is worth sharing!
“Esther is fast rising in our ranks of best contributor…”
The Economist Intelligence Unit
“Esther gets to the essence of things quickly. Intelligent and skilful communication.”
SVB (Social Security Bureau) Netherlands
“Esther turns the world upside down and shows that around every corner there can be an exciting challenge, fun surprise or beautiful moment.”
Telegraaf (Dutch newspaper)
Write your book
Have you ever considered writing your book? Writing a book helps to share your message and it positions you as an expert.
As the (co)author of more than 25 books I have identified the best system to write a good book, fast. The secret is to start with the back cover: this is your marketing material and promise to your readers, plus it gives you the structure for your writing process. I have helped over 400 entrepreneurs write and publish their book, using this system.
I share my knowledge in a book, eCourse, various writing retreats and 1 on 1.
These special times offer loads of opportunities! Writing your book is one of them. Discover all my online workshops and get started.
Book individual workshops or get the entire series for a special, reduced price. This includes a bonus Q&A session.
Not into groups? Book a private 1-on-1 coaching program. Only if you’re really committed to writing your book.
Step-by-step guidance, support & accountability to write and publish your book in 6 months. It even includes an all-inclusive writing retreat at an exotic location. Can you afford NOT to do this?
A 7-step guide to writing and self-publishing a book for entrepreneurs and non-writers.
The eCourse version of my book with loads of extra tips, examples & exercises about writing, promoting & self-publishing your book on Amazon.
Fulfill a lifelong dream. Under my guidance you – together with a small group of other non-writers – get to work focused in an exotic location and inspiring environment.
With 7 workshops in 7 days you’ll write your book in 1 week. This includes personal guidance, valuable feedback and delicious food!
Write your book in one week on one of my favorite islands:
- Mallorca, Spain, 18-25 October 2020. Hidden in Mallorca: write in the quiet, authentic village where I used to live.
- Koh Phangan, Thailand, 7-12 October 2021. Tropical sunsets on Koh Phangan: Enjoy and write in a Thai seaside villa.
- Curaçao, Dutch Caribbean, 12 to 18 March. Caribbean splendour on Curaçao: stay in a colonial mansion turned boutique hotel on the island where I lived for 7 years.
Get started with the best, proven formats. Download my free guide: 10 ideas for a successful non-fiction book
Read loads of free writing, promoting and (self) publishing tips & tricks on my blog.
I have been interviewed and featured in international media over 500 times in 20 different countries. I have been a guest on the most popular late night TV shows, participated in a reality a TV show, been interviewed for radio shows, newspapers, women’s magazines, business podcasts and everything in between.
The secret to free publicity is knowing how to turn anything into a story, which then has the potential to become a book, speech and often an interview. The trick is to keep reinventing yourself and finding different perspectives to make the same story interesting to new audiences.
My personal story started with how I collected €16 million for charity, which evolved into ‘achieving more with less’. Topics that I have been interviewed about range from transparency to travel, from relationships to remote work and from tango to freedom. Want to find out how I turned anything that happened to me into a book? Get examples of how to generate free publicity? In my first book I share mostly my offline experiences, subsequent books like ‘ How to realize your dream’ and ‘digital nomads’ also include the internet and social media. Check out my books.
Get a head start with this free challenge. I have become an expert in getting free publicity. As both a journalist and an interviewee, I have learned how to find ‘hooks’ to share any story. I adapted the lessons I learned offline and applied them online when the internet and social media became popular. As a result I am in the top 10% of social media influencers worldwide. FREE 7 day social media challenge
Learn EVERYTHING I know in this eCourse. I have become an expert in getting free publicity. As both a journalist and an interviewee, I have learned how to find ‘hooks’ to share any story. I adapted the lessons I learned offline and applied them online when the internet and social media became popular. As a result I am in the top 10% of social media influencers worldwide. Impact & Influence: Pro secrets to more impact and influence on social media.
Journalism & Storytelling
As a journalist I published more than a hundred news items, articles and columns for international news sites (such as The Economist) and various magazines and newspapers. I have had my own segment in – and contributed to – various radio shows. Many of these are in Dutch only; view a selection of English articles.
Knowing the journalist perspective, I can help you write your stories, find ‘hooks’ to propose your story to the media and give tips on how to cultivate long-term relationships with journalists.
Want to experience some storytelling? Learn more about me? Get examples of how to turn your experiences into stories? Check out my books.