Exceptional communication

My secrets to writing a book, free publicity and storytelling

If you have a story or message to share, you need to connect to your audience and make it relevant to them. I have a gift to capture the essence of any story, turn it into a book or other content worth sharing, and generate lots of free publicity.

Stories are everywhere, even where you least expect them. As an author of 30 books, journalist, and storyteller I recognize and discover stories wherever I go… I can help you define and articulate your story into a book, elevator pitch,  speech, website, social media post, etc.

With my online and offline free publicity experience (over 500 international media appearances!) I can help you find ‘hooks’ to share your story on the regular and social media. Your story is worth sharing!

“Esther is fast rising in our
ranks of best contributor…”

The Economist Intelligence Unit

“Esther gets to the essence of things quickly.
Intelligent and skillful communication.”

SVB (Social Security Bureau) the Netherlands

“Esther turns the world upside down and shows that around every corner
there can be an exciting challenge, a fun surprise, or beautiful moment.”

Telegraaf (Dutch newspaper)

Write your book

Have you ever considered writing your book? Writing a book helps to share your message and it positions you as an expert.

As the (co)author of more than 30 books I have identified the best system to write a good book, fast. The secret is to start with the back cover: this is your marketing material and promise to your readers, plus it gives you the structure for your writing process. I have helped over 400 entrepreneurs write and publish their book, using this system.

I share my knowledge in a book, eCourse, various writing retreats, and 1 on 1.

Your story, idea, or expertise deserves to be shared.

You have the inspiration, the content, the knowledge; my Reverse Writing method offers you a step-by-step, proven successful approach.

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This online program guides you step by step through the process of writing and publishing your book. On top of that, you’ll learn some valuable skills like free publicity and outsourcing, which are useful for every entrepreneur.

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You want to make sure you get your book done. And you don’t want to do it by yourself. You know that to make it a success, you need more than just the theory: you want support, inspiration, motivation, feedback, guidance, and accountability.

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This VIP option is an incredible opportunity to work on your book with my personal guidance and support over the course of 3 months, in the form of weekly calls. You also have access to a private community of fellow writers and all the information you need on the process.

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You are invited to join me on one of my favorite islands, to lay the foundation for your book. My writing retreats in Mallorca, Koh Phangan (Thailand), or Curaçao (Dutch Caribbean) are the ideal opportunities to give your book the priority and attention it deserves, for a whole week. A getaway without distractions, time for pure focus.

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From back cover to bestseller in 10 practical steps.

Order ‘This is how you write a book!’

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Free publicity

I have been interviewed and featured in international media over 500 times in 20 different countries. I have been a guest on the most popular late night TV shows, participated in a reality a TV show, been interviewed for radio shows, newspapers, women’s magazines, business podcasts and everything in between.

The secret to free publicity is knowing how to turn anything into a story, which then has the potential to become a book, speech and often an interview. The trick is to keep reinventing yourself and finding different perspectives to make the same story interesting to new audiences.

My personal story started with how I collected €16 million for charity, which evolved into ‘achieving more with less’. Topics that I have been interviewed about range from transparency to travel, from relationships to remote work and from tango to freedom. Want to find out how I turned anything that happened to me into a book? Get examples of how to generate free publicity? In my first book I share mostly my offline experiences, subsequent books like ‘ How to realize your dream’ and ‘digital nomads’ also include the internet and social media. Check out my books.

All my eCourses, masterminds, workshops and retreats have a strong focus on free publicity, social media and visibility. Check them out on the work with me page.

Get a head start with this free challenge. I have become an expert in getting free publicity. As both a journalist and an interviewee, I have learned how to find ‘hooks’ to share any story. I adapted the lessons I learned offline and applied them online when the internet and social media became popular. As a result I am in the top 10% of social media influencers worldwide. FREE 7 day social media challenge

Learn EVERYTHING I know in this eCourse. I have become an expert in getting free publicity. As both a journalist and an interviewee, I have learned how to find ‘hooks’ to share any story. I adapted the lessons I learned offline and applied them online when the internet and social media became popular. As a result I am in the top 10% of social media influencers worldwide. Impact & Influence: Pro secrets to more impact and influence on social media.

In a 1-on-1 RESULTant session I can help you define your story, find ‘hooks’ for free publicity and create different perspectives so that it becomes attractive and stays fresh for many different audiences.

Journalism & Storytelling

As a journalist I published more than a hundred news items, articles and columns for international news sites (such as The Economist) and various magazines and newspapers. I have had my own segment in – and contributed to – various radio shows. Many of these are in Dutch only; view a selection of English articles.

Knowing the journalist perspective, I can help you write your stories, find ‘hooks’ to propose your story to the media and give tips on how to cultivate long-term relationships with journalists.

Want to experience some storytelling? Learn more about me? Get examples of how to turn your experiences into stories? Check out my books.

All my eCourses, masterminds, workshops and retreats have an element of storytelling in them. Check them out on the ‘work with me page.

In a 1-on-1 RESULTant session I can help you find and share your story.