Exceptional communication
My secrets to writing a book, free publicity and storytelling
If you have a story or message to share, you need to connect to your audience and make it relevant to them. I have a gift for capturing the essence of any story, turning it into a book or other content worth sharing, and generating lots of free publicity.
Stories are everywhere, even where you least expect them. As an author of 30 books, journalist, and storyteller I recognize and discover stories wherever I go… I can help you define and articulate your story into a book, elevator pitch, speech, website, social media post, etc.
With my online and offline free publicity experience (over 750 international media appearances!) I can help you find ‘hooks’ to share your story on regular and social media. Your story is worth sharing!
“Esther is fast rising in our
ranks of best contributor…”The Economist Intelligence Unit
“Esther gets to the essence of things quickly.
Intelligent and skillful communication.”SVB (Social Security Bureau) the Netherlands
“Esther turns the world upside down and shows that around every corner
there can be an exciting challenge, a fun surprise, or beautiful moment.”Telegraaf (Dutch newspaper)
Write your book
Have you ever considered writing your book? Writing a book helps to share your message and it positions you as an expert.
As the (co)author of more than 30 books I have identified the best system to write a good book, fast. The secret is to start with the back cover: this is your marketing material and promise to your readers, plus it gives you the structure for your writing process. I have helped over 400 entrepreneurs write and publish their book, using this system.
I share my knowledge in a book, eCourse, various writing retreats, and 1 on 1.
Free publicity
I have been interviewed and featured in international media over 750 times in 20 different countries. I have been a guest on the most popular late-night TV shows, participated in a reality TV show, and been interviewed for radio shows, newspapers, women’s magazines, business podcasts and everything in between.
The secret to free publicity is knowing how to turn anything into a story, which then has the potential to become a book, speech and often an interview. The trick is to keep reinventing yourself and finding different perspectives to make the same story interesting to new audiences.
Journalism & Storytelling
As a journalist I published more than a hundred news items, articles and columns for international news sites (such as The Economist) and various magazines and newspapers. I have had my own segment in – and contributed to – various radio shows. Many of these are in Dutch only; view a selection of English articles.
Knowing the journalist perspective, I can help you write your stories, find ‘hooks’ to propose your story to the media and give tips on how to cultivate long-term relationships with journalists.
