Understanding the impact of personal and business cycles

The personal story behind success. We all go through the process of strive, struggle & shine; businesses, organizations, brands, entrepreneurs. Even in our personal life, this cycle is recognizable.

Strive’ means that there is something you want to achieve; it won’t be easy. But if you go into the ‘struggle’ with a clear purpose, do not give up and come up with creative solutions, at some point you’ll arrive at ‘Shine’. Now you can enjoy your success and share lessons learned with others. But beware: there may be jealousy. And do not get too comfy, because the market/world/external circumstances will change. Before you know it, you find yourself propelled into a new cycle.

The more often you experience this process, the more aware you are of it and the better you can deal with it. I will explain this process using my own experiences and examples from business and other ‘worlds’. More about Strive, Struggle & Shine?

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“Esther’s strength is that she not only shares her success but also her failures and doubts.”

IG&H consultant & Interim


  • A unique framework for looking at the world, entrepreneurship, business, brands and your own personal development

  • Practical insights into where you are in this circle

  • Knowing the do’s and don’ts for each phase

  • Identifying the ‘danger zone’ for successful companies


Esther’s presentations are very flexible. They can range from 15 minutes to 3 hours. From inspiring to interactive. Tailor-made to fit your requirements and meet your expectations. The following elements may be added to a presentation: