"It’s not about you!" More impact & influence on social media

“It’s not about you!” Are your website, newsletter and social media posts still about you? Time to make the mind-shift; adding value, inspiring and helping others is much more interesting.

I am one of the top 10% of social media influencers worldwide, even though I have a relatively small following of around 20.000.

“Esther really has me thinking about how self-centered we are in our posting. I am changing my point of view so I can post better and more exciting content.”


“I finally found a way to promote my business that feels good. Not by saying “buy my stuff”, but by providing value first and then linking to a course I am offering. A real eye-opener!”

Nienke, entrepreneur

“Valuable insights, practical tips, interesting examples; I am ready for action!”


“Esther knows her stuff and she practices what she preaches.”

Cat, freelancer

“Clear valuable examples”

Paulien, entrepreneur

“I seldom meet people who naturally understand and practice social media in the way that they teach it. Esther understands that it’s about the message, not the messenger, and she explains that perfectly.”

Willemijn van Dolen, Professor of Marketing, University of Amsterdam Business School

I learned the secrets of personal branding and free publicity long before the invention of social media, so I use social media in a different way to most people. My three secrets are:

  1. Authenticity
  2. It’s not about you!
  3. Always provide added value

I’d like to challenge you to completely change your perspective on social media.

The presentation consists of:

  • My personal social media journey and the principles I discovered
  • Inspiring examples from all over the world (smart use of social media with a minimal budget, exceptional customer service, brands that know how to ‘listen’ to the market and much more)
  • An interactive or workshop part where participants get a (custom made) assignment to put the ‘mindshift’ into practice.


  • Mind-shift: a completely different perspective on social media

  • Know how to ‘listen’ to what your audience is saying on social media

  • Turn any average post into an added value one

  • Learn to work with what you already have

  • Appreciation for creativity and out-of-the-box thinking

  • Entrepreneurial mindset

  • Turn any challenge into an opportunity

  • Energy and inspiration to apply these principles and practices immediately (not next week)

  • ‘NO EXCUSES!’ and ‘can do’ -mentality


Esther’s presentations are very flexible. They can range from 15 minutes to 3 hours. From inspiring to interactive. Tailor-made to fit your requirements and meet your expectations. The following elements may be added to a presentation: