Writing your book in the age of Corona

The quarantine poses a lot of challenges, but it also presents opportunities!

How about spending this extra time on writing that book that has been on your mind for so long?

My Reverse Writing method makes this as easy as can be. You’ll start with the back cover of your book, then create a great outline and only then start writing. This prevents you from getting stuck or having to go back and re-write entire chapters. The bonus? You can start promoting your book well before you’ve finished writing it.

My online From idea to book workshops help you to get started, move forward and stay motivated.

We’ll cover a different topic every week., so you learn everything you need to write, promote and publish your book. On top of that I teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to follow all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

Thursday, July 9th

Get the essential ingredients and practical tips for your back cover, which is the most important page of your book. Together we’ll look at examples, write our back covers and the difficult about the author blurb and get feedback. This workshop is aimed at non-fiction writers.

Add to cart for € 47

Thursday, July 16th

We’ll use a book cover as a case study to outsource to freelancers and VAs. We’ll review the essential ingredients for a book cover, write instructions for your designer and go-to online platforms to find a designer for as little as $5.
Hands-on, practical tips, real results!

Add to cart for € 47

Thursday, July 23rd

Are you someone who already has reusable materials? How about repurposing your blogs, short stories, newsletters, presentations, training, ecourses or other content and turn them into a real book?
It’s easier than you think: I will guide you step by step.

Add to cart for € 47

Not available

From idea to book. How to get started, how to prevent getting stuck, and how to stay motivated. I will share the best-kept secret of successful authors and give you plenty of tips on how to write a great book, quickly.
For both fiction and non-fiction writers.

Add to cart for € 47

Not available

How do you turn your manuscript into a paper book, ebook, or audiobook? How to find a publisher or how to self publish. What does it cost? About editors, proofreaders, printing on demand, logistics, etc.
For both fiction and non-fiction writers.

Add to cart for € 47

Not available

Publicity for your book starts while you are writing, not when it’s finished. Build and engage an audience, generate lots of free publicity, become an authority on your topic. Tips for social media, personal branding, and book promotion. Even for those who don’t like the spotlight.

Add to cart for € 47
Storytelling for fiction  and non fiction writers

Not available

Working on a thriller, romance, fantasy, science fiction, horror or other fiction book?  Or working on a non-fiction book and want to improve your storytelling? These tips will help you avoid the mistakes most writers make and make your characters and dialogues more realistic.

Add to cart for € 47

Not available

This special offer is for all 7 workshops plus a bonus interactive live question & answer session. This will make sure you have all the knowledge, inspiration and motivation to write and publish your book. Save 33%!

I’ll take the special deal
  • Workshops will be held in English or Dutch, depending on the preferences of the participants. You can write in any language.

  • Workshops are held online every Thursday
    – Amsterdam: 8 – 9.30pm
    – New York: 2 – 3.30pm
    – California: 11am -12.30pm

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

“I’m already an expert in my field. The only thing on my wish list was writing a book.”

Willo Sana

“Writing a book seemed impossible. Using the back cover for pre-promotion made all the difference.”

Yann Toutant – CEO Econocom.com

“I’ve finally found a way to write and publish my book without delaying other projects.”


“Brilliant! The publisher immediately said YES after Esther helped me with my back cover!”

Jolanda Pikaart

“Esther gave me the structure and confidence to actually finish my story.”

Elena Krasa

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

“Esther has the gift of seeing people. My inner writer feels nourished, seen and happy to share.”

Eliane Haseth

“I got a lot of tips for writing fiction and was even inspired to write a non-fiction book!”

Tamara Neuman

“I announced my book online and sold 100 books in 1 day!”

Anne-Lies Bloei

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.

Learn more about me on Who’s that girl?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished.”

Niels van Steenbergen