Write your back cover

From idea to book online workshop – Not available

This last page of your book is literally the most important page of your entire document. It is the first thing that your readers will see, it is the ‘blurb’ for getting sales (and a publisher) and it serves as a guide for structuring the content of your book.

Write just this one page. Even if the back cover is the only page you ever write; just give it a try. You will have something to show your friends, followers, (potential) readers, clients, and a publisher. Their feedback will help you to determine if it is worth actually writing the book.

This sure beats having to write the entire book first, right?

In my online workshop, I will guide you step by step through the content of a good back cover. Join to learn how to:

  • Fit your idea into 250 words
  • Find the right tone of voice
  • Write ‘about the author’
  • Get the most important page of your book just right
  • Use it to create an outline for your book

Many writers feel challenged to include all the essentials in the 250–300 words (the available space on the back cover). I will personally help you, also with the most difficult part: ‘About the author’, (because it is difficult to write about yourself).

Add to cart for €47

Live and write in reverse

When the publisher of my first book asked me for the back cover text, just as I started writing the book, I was surprised. I had assumed the publisher would craft this description when the book was finished.

“Well, the author knows the topic of their book best, so we ask the author to write this ‘blurb’ and we edit it if necessary” he explained.

“But why would I write the back cover now, when I am nowhere near completing the book?” I wondered out loud.

Intrigued? Check out my blog post ‘Live and write in reverse’ and find out why your back cover is the most important page of your book, and why you should write it before anything else.

‘From idea to book’ workshop series

How about spending this summer writing that book that has been on your mind for so long? Everything you need to know is covered in seven weekly online workshops and a Q&A session.

We’ll cover a different topic every Thursday, so you learn everything you need to write, promote and publish your book. On top of that, I will also teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to join all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

July 30th

"Esther inspired me to always add value and to finish my book. I wish everyone a day with Esther!!!" Maud Stevers
"It was great to have Esther as a sparring partner for the back cover of my book. Her playful yet powerful energy is in the title and cover text now, and everybody will feel that." Janneke de Geus
"My book just got published! It would have never been this good without Esther's feedback." Anneke Veenendaal
"This is about working smarter, not harder. I feel empowered by Esther's strategies and will start publishing my book." Jan Roos
"Esther has been a source of inspiration for me from the moment I met her during a writing session. That was years ago, but she keeps on inspiring me to this day." Jeroen Komen
"I've finally found a way to write and publish my book without delaying other projects." Frank
"Writing my book was a great experience. One I can recommend to everyone." Adrian Luna - Certified Ontological Coach
"Lots of good tips & tricks" Corinne Delis
"Esther inspired me to launch my new book immediately. I've sold 20 copies already!" Huub van Zwieten
"I've finally managed to write down my story! Esther's inspirational guidance during her workshop proved to be the final push I needed." Virginia Jobse
"This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go." Jan van Kuijk
"With Esther's tips I wrote my book in 14 days." Ruth Sinkeler
"If only I had seen the list of 10 book ideas before I wrote my book." Andrew D.
"Eye-opener: Esther has a completely different approach to writing text." Tamara Wentink
"The online workshops are very valuable; they save me a lot of time and money. This, together with the personal feedback, makes for a much better book." Hans Gierkink, coach/trainer at Singlecoaching
"I've written and published my collection of poems within 3 months! It was a long-cherished wish of mine. After attending Esther's workshop, I discovered how easy writing a book actually is. Highly motivating & recommended!" Lucinda van de Ven
"It's not about the book. It's about the writing. Closing the past and clearing your mind. I have found my voice." Selma van der Heiden
I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.
Learn more about me on Who’s that girl?
"The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished." Niels van Steenbergen