Write your back cover

From idea to book online workshop – Not available

This last page of your book is literally the most important page of your entire document. It is the first thing that your readers will see, it is the ‘blurb’ for getting sales (and a publisher) and it serves as a guide for structuring the content of your book.

Write just this one page. Even if the back cover is the only page you ever write; just give it a try. You will have something to show your friends, followers, (potential) readers, clients, and a publisher. Their feedback will help you to determine if it is worth actually writing the book.

This sure beats having to write the entire book first, right?

In my online workshop, I will guide you step by step through the content of a good back cover. Join to learn how to:

  • Fit your idea into 250 words
  • Find the right tone of voice
  • Write ‘about the author’
  • Get the most important page of your book just right
  • Use it to create an outline for your book

Many writers feel challenged to include all the essentials in the 250–300 words (the available space on the back cover). I will personally help you, also with the most difficult part: ‘About the author’, (because it is difficult to write about yourself).

Add to cart for €47

Live and write in reverse

When the publisher of my first book asked me for the back cover text, just as I started writing the book, I was surprised. I had assumed the publisher would craft this description when the book was finished.

“Well, the author knows the topic of their book best, so we ask the author to write this ‘blurb’ and we edit it if necessary” he explained.

“But why would I write the back cover now, when I am nowhere near completing the book?” I wondered out loud.

Intrigued? Check out my blog post ‘Live and write in reverse’ and find out why your back cover is the most important page of your book, and why you should write it before anything else.

‘From idea to book’ workshop series

How about spending this summer writing that book that has been on your mind for so long? Everything you need to know is covered in seven weekly online workshops and a Q&A session.

We’ll cover a different topic every Thursday, so you learn everything you need to write, promote and publish your book. On top of that, I will also teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to join all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

July 16th

July 23rd

July 30th

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

“I’m already an expert in my field. The only thing on my wish list was writing a book.”

Willo Sana

“Writing a book seemed impossible. Using the back cover for pre-promotion made all the difference.”

Yann Toutant – CEO Econocom.com

“I’ve finally found a way to write and publish my book without delaying other projects.”


“Brilliant! The publisher immediately said YES after Esther helped me with my back cover!”

Jolanda Pikaart

“Esther gave me the structure and confidence to actually finish my story.”

Elena Krasa

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

“Esther has the gift of seeing people. My inner writer feels nourished, seen and happy to share.”

Eliane Haseth

“I got a lot of tips for writing fiction and was even inspired to write a non-fiction book!”

Tamara Neuman

“I announced my book online and sold 100 books in 1 day!”

Anne-Lies Bloei

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.

Learn more about me on Who’s that girl?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished.”

Niels van Steenbergen