Do you have an elevator pitch for your book?<\/h1>\n<\/div><\/div><\/div><\/div>Nowadays we have an ‘executive summary’ for every project. A short summary that tells an interested party within a minute what your project is about. If possible it even persuades them to participate or sponsor the project. For our book, we often don’t think about that, or only much too late. This article explains why an ‘elevator pitch’ for your book is extra important, and how to create one\u2026<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![\"Do](\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/09\/063F549D-63B5-49E6-9F0C-5B5B3B22B20F_1_105_c.jpeg\" "\\"Do")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elevator pitch?!?<\/h2>\n
Imagine. You are in an elevator, the doors are closing and who is suddenly next to you? Exactly the person you wanted to meet! Whether it’s a publisher, a politician, the highest boss of the company you have in mind, a wealthy sponsor, or anyone else. This person can help make your dream come true! Now it comes down to telling your story in one minute in such a compelling way that the other person stays interested when the elevator doors open again, or asks for your business card.
\nA good elevator pitch is a good, short, engaging summary of your story. It lasts a maximum of sixty seconds and contains:<\/p>\n
\n- Who you are<\/li>\n
- What you do<\/li>\n
- Why this is a good idea<\/li>\n
- What you expect from your listener<\/li>\n<\/ul>\n
Many writers, entrepreneurs, and even companies think they can tell their story convincingly, briefly, and powerfully, but when it comes down to it, it often turns out not good enough.<\/p>\n
A short, engaging summary of your book<\/h2>\n
As soon as you tell someone that you are writing a book, you will get asked the question: what is your book about? If your answer is too long or too vague, the listener will quickly lose their focus. Especially if you want to approach a publisher, sponsor, or expert, it is important to capture the essence of your book in a few sentences.<\/p>\n
The formula below can help you with your non-fiction book:
\n\u201cI help _______________(target audience), to ________________________ be\/do\/have (the value you give them), so that they __________________________(the outcome they REALLY want).\u201d<\/p>\n
For example, a relationship therapist might describe her book aimed at parents like this:
\n\u201cI help married couples with children to bring the passion back into their marriage so that they feel acknowledged and valued in their relationship.\u201d<\/p>\n
One of the writers I coach, runs ‘Catamaran Guru’ with her husband and is now writing a book about it. Together we developed this elevator pitch for her book (which she can now also use for her business):
\n\u201cWe help couples who want to buy a boat and sail around the world to understand what this lifestyle really means and to buy the best boat for their purpose so they can actually enjoy their adventure.\u201d<\/p>\n
Your back cover as an executive summary<\/h2>\n
You only have one chance to make a first impression with your (potential) readers and that is the back cover of your book. That’s the first thing that visitors to a physical bookstore see. This is also the case online: the ‘blurb’ (the piece of text that describes your book on Amazon.com<\/a> and other online bookshops) is your back cover text.<\/p>\nIn short: your back cover is your marketing material and the promise to your readers. You can use it to test your book idea, ask for feedback, approach a publisher, and even presale your book. Your back cover also provides you with the structure for your writing process. So don’t wait until your book is ready, but create the elevator pitch for your book right now and then write your back cover.<\/p>\n
Also read:\u00a0Five facts about the back cover you probably didn’t know<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Are you serious about writing your book?<\/h2>\nDon\u2019t reinvent the wheel, like I did. As the author and co-author of more than 30 books<\/a>, writing coach for hundreds of people<\/a> and organizer of 30 writing retreats, I have finally found the best system for writing a good book: the \u2018Reverse Writing\u2019 method<\/a>. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.<\/p>\n<\/div><\/div><\/div>\nLearn all tips & tricks in the \u2018idea to book\u2019 workshop<\/h2>\n
Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the \u2018from idea to book\u2019 workshop<\/a>.<\/p>\n<\/div><\/div><\/div>\n![\"werboek](\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg\" "\\"werboek")
<\/span><\/div>\nPersonal guidance<\/h2>\n
I have trained a GPT with all my book writing knowledge, to help you get started, answer your questions and give feedback on your writing. Try out EstherAI<\/a> for free!<\/p>\nPrefer personal 1 on 1 coaching? Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. Do you want the best for your book?<\/a><\/div><\/div><\/div>\nA writing retreat in an exotic location?<\/h2>\n
During the online writing retreat@home<\/a> or an all-inclusive retreat<\/a> in one of my favorite locations, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance & feedback. Where will we go?<\/a><\/div><\/div><\/div>\nThe book \u2018Reverse Writing\u2019<\/h2>\n
Learn my Reverse Writing method (start with the back cover) in my super-comprehensive book \u2018Reverse Writing\u2019<\/a> and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.<\/div>
Nowadays we have an ‘executive summary’ for every project. A short summary that tells an interested party within a minute what your project is about. If possible it even persuades them to participate or sponsor the project. For our book, we often don’t think about that, or only much too late. This article explains why an ‘elevator pitch’ for your book is extra important, and how to create one\u2026<\/p>\n<\/div>
<\/span><\/div><\/div>Elevator pitch?!?<\/h2>\n
Imagine. You are in an elevator, the doors are closing and who is suddenly next to you? Exactly the person you wanted to meet! Whether it’s a publisher, a politician, the highest boss of the company you have in mind, a wealthy sponsor, or anyone else. This person can help make your dream come true! Now it comes down to telling your story in one minute in such a compelling way that the other person stays interested when the elevator doors open again, or asks for your business card.
\nA good elevator pitch is a good, short, engaging summary of your story. It lasts a maximum of sixty seconds and contains:<\/p>\n
- \n
- Who you are<\/li>\n
- What you do<\/li>\n
- Why this is a good idea<\/li>\n
- What you expect from your listener<\/li>\n<\/ul>\n
Many writers, entrepreneurs, and even companies think they can tell their story convincingly, briefly, and powerfully, but when it comes down to it, it often turns out not good enough.<\/p>\n
A short, engaging summary of your book<\/h2>\n
As soon as you tell someone that you are writing a book, you will get asked the question: what is your book about? If your answer is too long or too vague, the listener will quickly lose their focus. Especially if you want to approach a publisher, sponsor, or expert, it is important to capture the essence of your book in a few sentences.<\/p>\n
The formula below can help you with your non-fiction book:
\n\u201cI help _______________(target audience), to ________________________ be\/do\/have (the value you give them), so that they __________________________(the outcome they REALLY want).\u201d<\/p>\nFor example, a relationship therapist might describe her book aimed at parents like this:
\n\u201cI help married couples with children to bring the passion back into their marriage so that they feel acknowledged and valued in their relationship.\u201d<\/p>\nOne of the writers I coach, runs ‘Catamaran Guru’ with her husband and is now writing a book about it. Together we developed this elevator pitch for her book (which she can now also use for her business):
\n\u201cWe help couples who want to buy a boat and sail around the world to understand what this lifestyle really means and to buy the best boat for their purpose so they can actually enjoy their adventure.\u201d<\/p>\nYour back cover as an executive summary<\/h2>\n
You only have one chance to make a first impression with your (potential) readers and that is the back cover of your book. That’s the first thing that visitors to a physical bookstore see. This is also the case online: the ‘blurb’ (the piece of text that describes your book on Amazon.com<\/a> and other online bookshops) is your back cover text.<\/p>\n
In short: your back cover is your marketing material and the promise to your readers. You can use it to test your book idea, ask for feedback, approach a publisher, and even presale your book. Your back cover also provides you with the structure for your writing process. So don’t wait until your book is ready, but create the elevator pitch for your book right now and then write your back cover.<\/p>\n
Also read:\u00a0Five facts about the back cover you probably didn’t know<\/a><\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Are you serious about writing your book?<\/h2>
\nDon\u2019t reinvent the wheel, like I did. As the author and co-author of more than 30 books<\/a>, writing coach for hundreds of people<\/a> and organizer of 30 writing retreats, I have finally found the best system for writing a good book: the \u2018Reverse Writing\u2019 method<\/a>. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.<\/p>\n
<\/div><\/div><\/div>\nLearn all tips & tricks in the \u2018idea to book\u2019 workshop<\/h2>\n
Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the \u2018from idea to book\u2019 workshop<\/a>.<\/p>\n
<\/div><\/div><\/div>\n<\/span><\/div>\nPersonal guidance<\/h2>\n
I have trained a GPT with all my book writing knowledge, to help you get started, answer your questions and give feedback on your writing. Try out EstherAI<\/a> for free!<\/p>\n
Prefer personal 1 on 1 coaching? Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. Do you want the best for your book?<\/a>
<\/div><\/div><\/div>\nA writing retreat in an exotic location?<\/h2>\n
During the online writing retreat@home<\/a> or an all-inclusive retreat<\/a> in one of my favorite locations, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance & feedback. Where will we go?<\/a>
<\/div><\/div><\/div>\nThe book \u2018Reverse Writing\u2019<\/h2>\n
Learn my Reverse Writing method (start with the back cover) in my super-comprehensive book \u2018Reverse Writing\u2019<\/a> and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.
<\/div>
![\"\"](\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\")
<\/a><\/p>\n