{"id":54170,"date":"2021-07-01T15:53:38","date_gmt":"2021-07-01T13:53:38","guid":{"rendered":"https:\/\/estherjacobs.info\/?p=54170"},"modified":"2026-05-07T02:00:08","modified_gmt":"2026-05-07T00:00:08","slug":"are-you-using-your-shop-window-the-right-way","status":"publish","type":"post","link":"https:\/\/estherjacobs.info\/en\/blog\/are-you-using-your-shop-window-the-right-way\/","title":{"rendered":"Are you using your ‘shop window’ the right way?"},"content":{"rendered":"

Are you using your ‘shop window’ the right way?<\/h1>\n

Good news for multipotentialites: you don’t have to choose!<\/h3>\n<\/div>
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Like many other creatives, I did and still do a lot of different things. I like it, I’m good at it and I help others with this diverse palette of skills. But more and more often people asked me: \u201cWhat is it that you actually DO?\u201d There was so much information on my website that visitors could no longer see the wood for the trees.<\/p>\n

It is often said that you have to make a choice and focus on only one thing. I don’t agree that you should DO only one thing, but I do see the benefit of more focus in COMMUNICATION.<\/p>\n<\/div>

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That’s why I decided about a year ago to choose only two topics that I wanted to put in my ‘shop window’. Topics that I prominently mention on my website and that I mainly communicate about: the digital nomad lifestyle and book writing.<\/p>\n

I have been recommending this ‘shop window idea’ to my coaching clients for years: put in your shop window what you’d like<\/em> to do, not what you have done<\/em> in the past<\/strong>. And it turns out that this works for me too!<\/p>\n

Now that there is a lot of book stuff, writing tips etc. in my ‘shop window’, all kinds of exciting book-related assignments and customers are coming in. I have been asked to review manuscripts at a prominent Dutch writing magazine and a self-publisher, I have a column with tips on the largest writing online platform and the new private writing retreat@home<\/a> and the Dutch Writers Mastermind<\/a> are a success.<\/p>\n

Of course, I still communicate about my lifestyle, my Tiny Trullo project in Italy, and other things I do, and I also give other workshops,<\/a> not just about book writing. Still it feels wonderful to have this focus, which allows me to help people better.<\/p>\n

What’s in your shop window? Is that clear to visitors? What kind of customers are attracted to it? Are these the customers you want?<\/p>\n

Are there things in your business that you can showcase (even better)?<\/p>\n

Multipotentialite?<\/h3>\n

This TEDx talk provides more insight into what it’s like to be a ‘multipotentialite’:<\/p>\n<\/div>