{"id":52920,"date":"2021-02-05T12:34:15","date_gmt":"2021-02-05T11:34:15","guid":{"rendered":"https:\/\/estherjacobs.info\/?p=52920"},"modified":"2022-08-18T18:50:28","modified_gmt":"2022-08-18T16:50:28","slug":"five-things-you-didnt-know-about-your-back-cover","status":"publish","type":"post","link":"https:\/\/estherjacobs.info\/en\/blog\/five-things-you-didnt-know-about-your-back-cover\/","title":{"rendered":"Five things you didn&#8217;t know about your back cover"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: center;\">Five facts about the back cover\u00a0you probably didn&#8217;t know<\/h1>\n<h3 style=\"text-align: center;\">Important tips for your non-fiction book<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Many authors only write the back cover text when their book is finished. This is a missed opportunity! The 5 facts below will change how you look at back covers forever.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1802\" alt=\"De achterflap van je boek is de belangrijkste pagina. Besteed daarom voldoende aandacht aan het schrijven van je achterflaptekst.\" title=\"Backcover Esther\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-scaled.jpg\" class=\"img-responsive wp-image-52922\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-200x141.jpg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-400x282.jpg 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-600x422.jpg 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-800x563.jpg 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-1200x845.jpg 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/02\/Backcover-Esther-scaled.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>1. The back cover is the most important page of your book<\/strong><\/p>\n<p>What do you do when you browse through a bookstore? You select books with interesting titles and covers and then read the back covers, correct? When buying online on websites like\u00a0<a href=\"http:\/\/Amazon.com\">Amazon.com<\/a>, you will also read the blurb (the text of the back cover) first. And what is the executive summary of your book that you send to a publisher to see if he is interested? Indeed; your back cover text. This is the elevator pitch of your book and your marketing material.<\/p>\n<p><strong>2. The author writes the blurb, not the publisher<\/strong><\/p>\n<p>I had no idea about this! I had barely started writing my first book when my publisher asked me to supply the back cover text for the autumn brochure. Apparently, bookstores buy their stock based on a brochure with cover photos and back covers of books to be released months later. Based on my text and the cover that the publisher had made, the bookstores decided to buy the book &#8211; that was not even finished yet! That&#8217;s how I first learned that you can use the back cover for the presale of your book.<\/p>\n<p><strong>3. Your back cover leads to the table of contents and gives you the structure for your book<\/strong><\/p>\n<p>The back cover is not only your main sales page but also shows the structure of your book and gives you the framework for your writing process. How will you fulfill the promise you make to your readers on the back cover of your book? Make sure the content of your book meets expectations. So write your back cover first. It prevents you from getting stuck later in the writing process.<\/p>\n<p><strong>4. It is a test of whether your book idea is viable<\/strong><\/p>\n<p>Before you put a lot of time into writing your book, you can use your back cover to see if there is any interest at all in your book, and your approach to your subject. Post your back cover on social media, send it to friends and practice your elevator pitch whenever possible. Ask for feedback to make your blurb even better. Do you keep getting the same questions? Then include the answers in your back cover blurb. Only when you get a lot of positive responses, you start writing the book. Who knows, you might even get some pre-orders while you&#8217;re still writing!<\/p>\n<p><strong>5. Say as much as possible in no more than 250 words<\/strong><\/p>\n<p>There is limited space on the back cover. Your text must be legible, and there should also be space for the author photo and a barcode. So you have room for a maximum of 250-300 words, including the piece about the author (which you write in 3rd person of course). I consider the back cover as a kind of puzzle, where you have to make sure that all the important pieces are included and that they fit together properly. It&#8217;s worth paying extra attention to this most important page of your book. There is so much to say about the back cover that in my book &#8216;Reverse Writing&#8217; I devote an entire chapter to it, with examples, common mistakes, and tips on how to avoid them.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#02646f;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"reading-box\" style=\"background-color:rgba(124,146,119,0.05);border-width:1px;border-color:rgba(124,146,119,0.05);border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><h2>Are you serious about writing your book?<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Don\u2019t reinvent the wheel, like I did. As the author and co-author of more than <a href=\"https:\/\/estherjacobs.info\/en\/books\/\">30 books<\/a>, writing coach for <a href=\"https:\/\/estherjacobs.info\/en\/books-published-with-esthers-writing-method\/\">hundreds of people<\/a> and organizer of 30 writing retreats, I have finally found the best system for writing a good book: the <a href=\"https:\/\/estherjacobs.info\/en\/write-your-book\/\">\u2018Reverse Writing\u2019 method<\/a>. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>Learn all tips &amp; tricks in the \u2018idea to book\u2019 workshop<\/h2>\n<p class=\"fusion-responsive-typography-calculated\" data-fontsize=\"18\" data-lineheight=\"27px\">Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the <a href=\"https:\/\/estherjacobs.info\/en\/from-idea-to-book-workshop\/\">\u2018from idea to book\u2019 workshop<\/a>.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-image-element in-legacy-container\" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2622\" height=\"853\" alt=\"werboek back front cover - Why you should start promoting your book while you&#039;re writing it\" title=\"werboek back front cover &#8211; Why you should start promoting your book while you&#8217;re writing it\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg\" class=\"img-responsive wp-image-53989\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-200x65.png 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-400x130.png 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-600x195.png 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-800x260.png 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-1200x390.png 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg 2622w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div>\n<h2>Personal guidance<\/h2>\n<p>I have trained a GPT with all my book writing knowledge, to help you get started, answer your questions and give feedback on your writing. Try out <a href=\"http:\/\/www.estherjacobs.info\/chatgpt\">EstherAI<\/a> for free!<\/p>\n<p>Prefer personal 1 on 1 coaching? Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. <a href=\"https:\/\/estherjacobs.info\/en\/private-writing-coaching\/\">Do you want the best for your book?<\/a><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>A writing retreat in an exotic location?<\/h2>\n<p>During the online <a href=\"https:\/\/estherjacobs.info\/en\/writing-retreat-at-home\/\">writing retreat@home<\/a> or an <a href=\"https:\/\/estherjacobs.info\/en\/writingretreats\/\">all-inclusive retreat<\/a> in one of my favorite locations, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance &amp; feedback. <a href=\"https:\/\/estherjacobs.info\/en\/writingretreats\/\">Where will we go?<\/a><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>The book \u2018Reverse Writing\u2019<\/h2>\n<p>Learn my Reverse Writing method (start with the back cover) in my super-comprehensive book <a href=\"https:\/\/estherjacobs.info\/en\/reverse-writing-book\/\">\u2018Reverse Writing\u2019<\/a> and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<a href=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\"><img decoding=\"async\" class=\"wp-image-53336 aligncenter\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\" alt=\"\" width=\"479\" height=\"376\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--200x157.png 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--300x235.png 300w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--400x314.png 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--600x471.png 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--768x603.png 768w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--800x628.png 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1024x804.png 1024w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1200x942.png 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1536x1205.png 1536w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png 1896w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<h2>Original ideas and proven formats for your next bestseller<\/h2>\n<p>A successful book starts with a good idea. Check out the 10 best \u2018formulas\u2019 I\u2019ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration, and examples you can adapt for your own book. Subscribe to my <span style=\"font-weight: 400;\">\u2018interested in writing\u2019 list<\/span> for book inspiration &amp; tips and immediately receive the PDF with <a href=\"https:\/\/estherjacobs.info\/10-book-ideas\/\">10 ideas for a successful non-fiction book<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many authors only write the back cover text when their book is finished. This is a missed opportunity! The 5 facts below will change how you look at back covers forever.<br \/>\n1. The back cover is the most important page of your book<br \/>\nWhat do you do when you browse through a bookstore? You select books with interesting titles and covers and then read the back covers, correct? <\/p>\n","protected":false},"author":1,"featured_media":52922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-52920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-write-a-book"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five things you didn&#039;t know about your back cover - Esther Jacobs \u2013 the NO EXCUSES LADY: speaker, author, digital nomad<\/title>\n<meta name=\"description\" content=\"Writing your back cover text only when your book is finished, is a missed opportunity. 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