{"id":47958,"date":"2020-07-10T08:27:19","date_gmt":"2020-07-10T06:27:19","guid":{"rendered":"https:\/\/estherjacobs.info\/?p=47958"},"modified":"2023-02-24T12:25:02","modified_gmt":"2023-02-24T11:25:02","slug":"the-secret-to-designing-a-book-cover-that-sells","status":"publish","type":"post","link":"https:\/\/estherjacobs.info\/en\/blog\/the-secret-to-designing-a-book-cover-that-sells\/","title":{"rendered":"How to write a front cover of a book that sells"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h1 style=\"text-align: center;\">How to write a front cover of a book that sells<\/h1>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>The cover of your book should look attractive&#8230; And attract attention&#8230; And be distinctive from other books in that genre&#8230; And appeal to your target group&#8230; And fit your story.<\/p>\n<p>How do you make sure that your cover does all that and also sells well?<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1921\" alt=\"Een passend en fraai ontworpen boekomslag helpt je boek beter verkopen\" title=\"Esther Jacobs \u2013 the NO EXCUSES LADY: speaker, author, book writing coach, digital nomad\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-scaled.jpg\" class=\"img-responsive wp-image-51501\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-200x150.jpg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-400x300.jpg 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-600x450.jpg 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-800x600.jpg 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-1200x900.jpg 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/10\/dutch-scaled.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h2>Don&#8217;t make the same mistake I made (for years!)<\/h2>\n<p>When I started publishing my own books, I made a lot of mistakes. The biggest mistake was trying to design a book cover myself. I thought a book cover just had to look nice. There is much more to it though.<\/p>\n<p>I tried to put too much on the cover. I wanted to create something magical, something different. I added images of each step of the process described in the book, symbolism of the title, or a reference to an important detail in the book.<\/p>\n<p>Only people who read the book would understand these things, and I hoped they would be really impressed. It turned out that potential readers weren&#8217;t impressed and my books hardly or didn&#8217;t sell at all&#8230;<\/p>\n<p>It took me a while to discover that my approach was completely wrong. The cover is not intended for people who have already read the book. The main purpose of the cover is to make your book stand out from other books (both online and offline), generate interest from people who are new to it, and sell it.<\/p>\n<h2>Tips for a good cover<\/h2>\n<ul>\n<li>When you search for a book online, on your laptop or smartphone, you don&#8217;t see the full cover, just the thumbnail, the mini version of the book. It must be clear at a glance what your book is about, who it is suitable for, and what benefits it offers the reader.<\/li>\n<li>Make sure that your cover is visible, readable, and attractive as a thumbnail. There&#8217;s not a lot of room for details. Limit yourself to the title, subtitle, author, and one image. It was a game-changer once I figured this out.<\/li>\n<li>Take a look at book covers by other authors, within your genre, and in other genres. What do you notice? What works for you? What attracts you less?<\/li>\n<li>What do you want to convey to your reader? How can you get the message across? Which images, colors, and fonts work together well?<\/li>\n<li>Do you want to highlight a problem on your cover, or the solution, the result that readers can achieve after reading your book?<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1346\" height=\"700\" alt=\"The secret to a book cover that sells\" title=\"The secret to a book cover that sells\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers.jpg\" class=\"img-responsive wp-image-53932\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers-200x104.jpg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers-400x208.jpg 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers-600x312.jpg 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers-800x416.jpg 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers-1200x624.jpg 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/11\/combo-book-covers.jpg 1346w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><h2>Ask a professional designer (with book experience!)<\/h2>\n<p>It&#8217;s great to do some preliminary research and generate some ideas, but I recommend having the final design of your cover done by a professional. Preferably a designer who also has real experience with book covers, because there are technical specifications that you have to take into account. Plus: homemade often looks really homemade. And that&#8217;s not what you want to convey to your potential readers, is it?<\/p>\n<p>Have fun designing your cover!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#02646f;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"reading-box\" style=\"background-color:rgba(124,146,119,0.05);border-width:1px;border-color:rgba(124,146,119,0.05);border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><h2>Are you serious about writing your book?<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Don\u2019t reinvent the wheel, like I did. As the author and co-author of more than <a href=\"https:\/\/estherjacobs.info\/en\/books\/\">30 books<\/a>, writing coach for <a href=\"https:\/\/estherjacobs.info\/en\/books-published-with-esthers-writing-method\/\">hundreds of people<\/a> and organizer of 30 writing retreats, I have finally found the best system for writing a good book: the <a href=\"https:\/\/estherjacobs.info\/en\/write-your-book\/\">\u2018Reverse Writing\u2019 method<\/a>. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>Learn all tips &amp; tricks in the \u2018idea to book\u2019 workshop<\/h2>\n<p class=\"fusion-responsive-typography-calculated\" data-fontsize=\"18\" data-lineheight=\"27px\">Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the <a href=\"https:\/\/estherjacobs.info\/en\/from-idea-to-book-workshop\/\">\u2018from idea to book\u2019 workshop<\/a>.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-image-element in-legacy-container\" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"2622\" height=\"853\" alt=\"werboek back front cover - Why you should start promoting your book while you&#039;re writing it\" title=\"werboek back front cover &#8211; Why you should start promoting your book while you&#8217;re writing it\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg\" class=\"img-responsive wp-image-53989\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-200x65.png 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-400x130.png 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-600x195.png 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-800x260.png 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-1200x390.png 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg 2622w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div>\n<h2>Personal guidance<\/h2>\n<p>I have trained a GPT with all my book writing knowledge, to help you get started, answer your questions and give feedback on your writing. Try out <a href=\"http:\/\/www.estherjacobs.info\/chatgpt\">EstherAI<\/a> for free!<\/p>\n<p>Prefer personal 1 on 1 coaching? Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. <a href=\"https:\/\/estherjacobs.info\/en\/private-writing-coaching\/\">Do you want the best for your book?<\/a><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>A writing retreat in an exotic location?<\/h2>\n<p>During the online <a href=\"https:\/\/estherjacobs.info\/en\/writing-retreat-at-home\/\">writing retreat@home<\/a> or an <a href=\"https:\/\/estherjacobs.info\/en\/writingretreats\/\">all-inclusive retreat<\/a> in one of my favorite locations, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance &amp; feedback. <a href=\"https:\/\/estherjacobs.info\/en\/writingretreats\/\">Where will we go?<\/a><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>The book \u2018Reverse Writing\u2019<\/h2>\n<p>Learn my Reverse Writing method (start with the back cover) in my super-comprehensive book <a href=\"https:\/\/estherjacobs.info\/en\/reverse-writing-book\/\">\u2018Reverse Writing\u2019<\/a> and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<a href=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\"><img decoding=\"async\" class=\"wp-image-53336 aligncenter\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\" alt=\"\" width=\"479\" height=\"376\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--200x157.png 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--300x235.png 300w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--400x314.png 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--600x471.png 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--768x603.png 768w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--800x628.png 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1024x804.png 1024w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1200x942.png 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1536x1205.png 1536w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png 1896w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<h2>Original ideas and proven formats for your next bestseller<\/h2>\n<p>A successful book starts with a good idea. Check out the 10 best \u2018formulas\u2019 I\u2019ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration, and examples you can adapt for your own book. Subscribe to my <span style=\"font-weight: 400;\">\u2018interested in writing\u2019 list<\/span> for book inspiration &amp; tips and immediately receive the PDF with <a href=\"https:\/\/estherjacobs.info\/10-book-ideas\/\">10 ideas for a successful non-fiction book<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cover of your book should look attractive&#8230; And attract attention&#8230; And be distinctive from other books in that genre&#8230; And appeal to your target group&#8230; And fit your story. How do you make sure that your cover does all that and also sells well?<\/p>\n","protected":false},"author":1,"featured_media":51501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-47958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-write-a-book"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to write a front cover of a book that sells | Esther Jacobs<\/title>\n<meta name=\"description\" content=\"The front cover of your book should look attractive. 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