{"id":47658,"date":"2020-06-21T17:18:06","date_gmt":"2020-06-21T15:18:06","guid":{"rendered":"https:\/\/estherjacobs.info\/?p=47658"},"modified":"2022-08-18T20:26:18","modified_gmt":"2022-08-18T18:26:18","slug":"art-of-storytelling","status":"publish","type":"post","link":"https:\/\/estherjacobs.info\/en\/blog\/art-of-storytelling\/","title":{"rendered":"The art of storytelling"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: center;\">The art of storytelling<\/h1>\n<h3 style=\"text-align: center;\">Bring your story to life<\/h3>\n<p>How do you make the most horrible people in your life, look like nice people in your book?<\/p>\n<p>And WHY would you try to do that anyway?<\/p>\n<p>\u2018What is your excuse?\u2019 was my first book, written about the fraud and deception in the charity world. When I wrote it, I made sure that I portrayed the villains that were committing these awful betrayals as the bad people I knew them to be.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"863\" height=\"1024\" alt=\"The art of storytelling\" title=\"The art of storytelling\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/A5C4AD28-4E91-4E9C-B1EF-90F917AF230B_1_105_c.jpeg\" class=\"img-responsive wp-image-47669\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/A5C4AD28-4E91-4E9C-B1EF-90F917AF230B_1_105_c-200x237.jpeg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/A5C4AD28-4E91-4E9C-B1EF-90F917AF230B_1_105_c-400x475.jpeg 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/A5C4AD28-4E91-4E9C-B1EF-90F917AF230B_1_105_c-600x712.jpeg 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/A5C4AD28-4E91-4E9C-B1EF-90F917AF230B_1_105_c-800x949.jpeg 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/A5C4AD28-4E91-4E9C-B1EF-90F917AF230B_1_105_c.jpeg 863w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>My publisher forced me to change that.<\/p>\n<p>\u201cThe first time you met these directors of the big charities, how did you feel about them?\u201d he asked me.<\/p>\n<p>\u201cWell,\u2026\u201d I had to admit, \u201cthey seemed like nice, normal people at first, but\u2026\u201d I was eager to explain what I had uncovered about them later.<\/p>\n<p>\u201cDon\u2019t rush to conclusions,\u201d the publisher insisted. \u201cTake your time, take the reader on the journey with you, through your experiences and thought process, as you lived them back then\u201d he advised.<\/p>\n<p>Rewriting those characters was the hardest thing I&#8217;d ever done. It was tough to describe the first meeting with the three men that would give me nightmares for many decades to come.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>It was hard to describe them as I had seen them when I was a naive, 28-year-old: friendly, competent, experienced\u2026 It was extremely challenging to dredge up the buried memories of the pleasant things they had said to me during that first meeting. It was confronting to write about how inexperienced I felt next to these impressive men that I had looked up to at the time.<\/p>\n<p>But I realized it was the only path that I could take if I wanted my story to be coherent, realistic, and engaging.<\/p>\n<h2>Find the middle ground<\/h2>\n<p>Many writers struggle to bring their story to life. Either they splurge too much, too fast, or the build-up of their narrative is too slow, and their readers lose interest. Their characters and dialogues are not lively or realistic enough.<\/p>\n<p>As I wrote and published more books, I learned to manage the pace of the story and to make my characters into real people, with both positive and negative traits. I also learned to liven up my story with direct dialogue and quotes.<\/p>\n<h2>Storytelling for authors, speakers, and entrepreneurs<\/h2>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><p>Storytelling is not only for authors. It is also of vital importance to speakers, trainers, and other entrepreneurs.<\/p>\n<p>I used to think that storytelling was only used in fiction books like thrillers or romances. Now I realize that it also has a significant impact on the success and readability of non-fiction books like (auto)biographies and business books. We can learn from both &#8216;crafts&#8217;. <a href=\"https:\/\/estherjacobs.info\/en\/blog\/barbaras-success-story\/\">Fiction author Barbara shares her success story<\/a> of how she used non-fiction structure techniques to give her storytelling more body.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"728\" height=\"582\" alt=\"The art of storytelling\" title=\"The art of storytelling\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/063F549D-63B5-49E6-9F0C-5B5B3B22B20F_1_105_c.jpeg\" class=\"img-responsive wp-image-47694\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/063F549D-63B5-49E6-9F0C-5B5B3B22B20F_1_105_c-200x160.jpeg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/063F549D-63B5-49E6-9F0C-5B5B3B22B20F_1_105_c-400x320.jpeg 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/063F549D-63B5-49E6-9F0C-5B5B3B22B20F_1_105_c-600x480.jpeg 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/06\/063F549D-63B5-49E6-9F0C-5B5B3B22B20F_1_105_c.jpeg 728w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><p>Stories are everywhere and &#8211; when well told &#8211; they are the most valuable asset we have to engage and entertain our audience and to get our message across.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#02646f;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"reading-box\" style=\"background-color:rgba(124,146,119,0.05);border-width:1px;border-color:rgba(124,146,119,0.05);border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><h2>Are you serious about writing your book?<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Don\u2019t reinvent the wheel, like I did. As the author and co-author of more than <a href=\"https:\/\/estherjacobs.info\/en\/books\/\">30 books<\/a>, writing coach for <a href=\"https:\/\/estherjacobs.info\/en\/books-published-with-esthers-writing-method\/\">hundreds of people<\/a> and organizer of 30 writing retreats, I have finally found the best system for writing a good book: the <a href=\"https:\/\/estherjacobs.info\/en\/write-your-book\/\">\u2018Reverse Writing\u2019 method<\/a>. If you begin at the end and create a good structure before you start writing, you will be able to follow your energy, instead of the page numbers.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>Learn all tips &amp; tricks in the \u2018idea to book\u2019 workshop<\/h2>\n<p class=\"fusion-responsive-typography-calculated\" data-fontsize=\"18\" data-lineheight=\"27px\">Everything you need to turn your idea into a bestseller: practical advice, examples, and inspiration about writing, publishing, and promoting your book. Check out the <a href=\"https:\/\/estherjacobs.info\/en\/from-idea-to-book-workshop\/\">\u2018from idea to book\u2019 workshop<\/a>.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-image-element in-legacy-container\" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"2622\" height=\"853\" alt=\"werboek back front cover - Why you should start promoting your book while you&#039;re writing it\" title=\"werboek back front cover &#8211; Why you should start promoting your book while you&#8217;re writing it\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg\" class=\"img-responsive wp-image-53989\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-200x65.png 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-400x130.png 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-600x195.png 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-800x260.png 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1-1200x390.png 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2021\/03\/werboek-back-front-cover-1.jpg 2622w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div>\n<h2>Personal guidance<\/h2>\n<p>I have trained a GPT with all my book writing knowledge, to help you get started, answer your questions and give feedback on your writing. Try out <a href=\"http:\/\/www.estherjacobs.info\/chatgpt\">EstherAI<\/a> for free!<\/p>\n<p>Prefer personal 1 on 1 coaching? Private writing coaching is a unique opportunity to work on your book with my personal guidance and support. Book a single strategy session or plan a series of 1-on-1 calls. <a href=\"https:\/\/estherjacobs.info\/en\/private-writing-coaching\/\">Do you want the best for your book?<\/a><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>A writing retreat in an exotic location?<\/h2>\n<p>During the online <a href=\"https:\/\/estherjacobs.info\/en\/writing-retreat-at-home\/\">writing retreat@home<\/a> or an <a href=\"https:\/\/estherjacobs.info\/en\/writingretreats\/\">all-inclusive retreat<\/a> in one of my favorite locations, you will work with like-minded people and get 1-on-1 guidance. The daily workshops help to get started, followed by focused writing time, delicious food, and personal guidance &amp; feedback. <a href=\"https:\/\/estherjacobs.info\/en\/writingretreats\/\">Where will we go?<\/a><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>The book \u2018Reverse Writing\u2019<\/h2>\n<p>Learn my Reverse Writing method (start with the back cover) in my super-comprehensive book <a href=\"https:\/\/estherjacobs.info\/en\/reverse-writing-book\/\">\u2018Reverse Writing\u2019<\/a> and the companion workbook. You will find a step-by-step explanation, lots of examples, inspiration, and practical tips about writing, promotion, and publishing your book.<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<a href=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\"><img decoding=\"async\" class=\"wp-image-53336 aligncenter\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png\" alt=\"\" width=\"479\" height=\"376\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--200x157.png 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--300x235.png 300w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--400x314.png 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--600x471.png 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--768x603.png 768w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--800x628.png 800w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1024x804.png 1024w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1200x942.png 1200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf--1536x1205.png 1536w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2020\/12\/reverse-writing-3d-book-pdf-.png 1896w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<h2>Original ideas and proven formats for your next bestseller<\/h2>\n<p>A successful book starts with a good idea. Check out the 10 best \u2018formulas\u2019 I\u2019ve found for successful non-fiction books. Each of these ten proven formats gives you a different perspective, inspiration, and examples you can adapt for your own book. Subscribe to my <span style=\"font-weight: 400;\">\u2018interested in writing\u2019 list<\/span> for book inspiration &amp; tips and immediately receive the PDF with <a href=\"https:\/\/estherjacobs.info\/10-book-ideas\/\">10 ideas for a successful non-fiction book<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many writers struggle to bring their story to life. Either they splurge too much, too fast, or the build-up of their narrative is too slow, and their readers lose interest. Their characters and dialogues are not lively or realistic enough. As I wrote and published more books, I learned to manage the pace of the story and to make my characters into real people, with both positive and negative traits. I also learned to liven up my story with direct dialogue and quotes.<\/p>\n","protected":false},"author":1,"featured_media":47694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-47658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-write-a-book"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The art of storytelling - Esther Jacobs \u2013 the NO EXCUSES LADY: speaker, author, digital nomad<\/title>\n<meta name=\"description\" content=\"Master the art of storytelling to manage the pace of the story and to make your characters into real people, with both positive and negative traits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estherjacobs.info\/en\/blog\/art-of-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of storytelling - 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