{"id":25818,"date":"2018-06-04T08:28:29","date_gmt":"2018-06-04T07:28:29","guid":{"rendered":"https:\/\/shop.estherjacobs.info\/?post_type=product&#038;p=25818"},"modified":"2025-01-06T21:06:00","modified_gmt":"2025-01-06T20:06:00","slug":"impact-influence-pro-secrets-to-exceptional-social-media","status":"publish","type":"page","link":"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/","title":{"rendered":"Impact &#038; Influence &#8211; Pro secrets to Exceptional Social Media"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 class=\"entry-title\" style=\"text-align: center;\" data-fontsize=\"24\" data-lineheight=\"24\">Impact &amp; Influence<\/h1>\n<h3 class=\"entry-title\" style=\"text-align: center;\" data-fontsize=\"24\" data-lineheight=\"24\">Pro secrets to Exceptional Social Media<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-padding-top:10px;--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);\"><img decoding=\"async\" width=\"300\" height=\"169\" alt=\"Impact &amp; Influence - Pro secrets to Exceptional Social Media\" title=\"udemy-influencer\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/udemy-influencer-300x169.jpg\" class=\"img-responsive wp-image-56788\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/udemy-influencer-200x113.jpg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/udemy-influencer-400x225.jpg 400w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/udemy-influencer-600x338.jpg 600w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/udemy-influencer.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"275\" height=\"183\" alt=\"Social media mindshift workshop\" title=\"its-not-about-you\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/its-not-about-you.jpeg\" class=\"img-responsive wp-image-56791\" srcset=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/its-not-about-you-200x133.jpeg 200w, https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/06\/its-not-about-you.jpeg 275w\" sizes=\"(max-width: 800px) 100vw, 275px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Do you\u00a0feel that your\u00a0message\u00a0on social media does\u00a0not have the impact it has in \u2018real life\u2019?<\/p>\n<p>This course is the key to find your own\u00a0voice,\u00a0increase your visibility and to share your gifts with the world.<\/p>\n<p>By using social media in a different way, you can be(come) a true influencer; your messages will have more impact, your opinion will be valued, your messages will be shared and your products and services will be in demand.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.shop.estherjacobs.info\/cart\/?add-to-cart=56\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Add to Cart for \u20ac299<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"down\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.6\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2019\/04\/TUTORIAL10.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-parallax-down nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:rgba(26,128,182,0);--awb-background-image:url(&quot;https:\/\/estherjacobs.info\/wp-content\/uploads\/2019\/04\/TUTORIAL10.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:25px;--awb-padding-bottom:0px;--awb-bg-color:rgba(26,128,182,0);--awb-bg-color-hover:rgba(26,128,182,0);--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:#ffffff;--awb-backgroundcolor:rgba(2,117,130,0);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"6000\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above avatar-image\"><div class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image\" src=\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2018\/11\/Nienke-Bloem.jpg\" width=\"100\" height=\"100\" alt=\"Nienke Bloem\" style=\"--awb-border-radius:50%;\" \/><\/div><blockquote class=\"has-transparent-color\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cI finally found a way to promote my business that feels good. Not by saying \u201cbuy my stuff\u201d, but by providing value first and then linking to a course I am offering. A real eye-opener!\u201d<\/p>\n<p>Nienke, entrepreneur<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-tabs fusion-tabs-1 classic nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:rgba(124,146,119,0.05);--awb-background-color:#ffffff;--awb-border-color:rgba(124,146,119,0.05);--awb-active-border-color:rgba(217,60,150,0.8);\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-98204f28105907c4f3b\" aria-selected=\"true\" id=\"fusion-tab-thecourse\" href=\"#tab-98204f28105907c4f3b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-info fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>The course<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d0b2a997d66941fecf9\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-reviews\" href=\"#tab-d0b2a997d66941fecf9\"><h4 class=\"fusion-tab-heading\">Reviews<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2f94a624a4f8eebc633\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-courseoverview\" href=\"#tab-2f94a624a4f8eebc633\"><h4 class=\"fusion-tab-heading\">Course overview<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7efab99bf3313f9e84c\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-whyesther?\" href=\"#tab-7efab99bf3313f9e84c\"><h4 class=\"fusion-tab-heading\">Why Esther?<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-98204f28105907c4f3b\" aria-selected=\"true\" id=\"mobile-fusion-tab-thecourse\" href=\"#tab-98204f28105907c4f3b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-info fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>The course<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-thecourse\" id=\"tab-98204f28105907c4f3b\">\n<div class=\"fusion-text\">\n<p>Speaker and writer Esther Jacobs, who is one of the top 10% of social media influencers worldwide, shares her secrets. She reveals how you, too, can share your gifts, increase your visibility and enhance your (personal) brand by offering lots of added value. This course will show you step by step how to make social media easy, fun and effective.<\/p>\n<p>Even if you are already an experienced social media user or even an influencer, you will learn valuable lessons and\u00a0enjoy the creative\u00a0examples.<\/p>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">What\u2019s in it for you?<\/h2>\n<p>This course will teach you\u00a0what to post,\u00a0how to add value, to\u00a0find your own voice\u00a0and\u00a0express your core values in everything you do. You will learn to\u00a0turn average posts into exceptional ones. It has almost 8 hours of expert advice, examples and practical tips that you can start applying immediately.<\/p>\n<p>Your social media posts will be unique and interesting, resulting in more people following you, interacting &amp; sharing your message.<\/p>\n<\/div>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">Ideal student<\/h2>\n<p>You\u2019re an expert in your area (are you an author, speaker,\u00a0consultant, coach,\u00a0freelancer?). Maybe you have a gift you want to share with the world.<\/p>\n<p>Anyway, you are good at what you do and people value your work, but somehow your social media does not reflect that (yet).<\/p>\n<ul style=\"--awb-size:15px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;--awb-circlecolor:#027582;--awb-circle-yes-font-size:13.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\">\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u201cI just don\u2019t like social media very much\u201d<\/div><\/li>\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u201d I have no idea what to post\u201d<\/div><\/li>\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u201d I don\u2019t have time for social media\u201d<\/div><\/li>\n<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u201cI don\u2019t like to put myself in the spotlight\u201d<\/div><\/li>\n<\/ul>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div>\n<p>If you feel this way, this course is going to change everything completely.<\/p>\n<p>Maybe you\u2019ve tried outsourcing your social media (or are considering to do so), but you still feel it doesn\u2019t really reflect your unique take on things. You want your social media to be engaging and effective.<\/p>\n<p>I designed this course specifically for people who already have some social media experience. It\u2019s not about setting up your account, or the technical stuff, just about finding your own voice and adding value.<\/p>\n<h2>Learn at your own pace<\/h2>\n<p>The videos of this course will be <em>always<\/em> available, so yo can watch or repeat them whenever you want. The total course of 8 hours is divided in many short videos with clear themes, so you can pick the videos that make most sense to you right now and start learning and applying immediately. No need to watch everything or in a specific order.<\/p>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">Are you ready to make your social media as exceptional as you are?<\/h2>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d0b2a997d66941fecf9\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-reviews\" href=\"#tab-d0b2a997d66941fecf9\"><h4 class=\"fusion-tab-heading\">Reviews<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-reviews\" id=\"tab-d0b2a997d66941fecf9\">\n<p>\u201cI seldom meet people who naturally understand and put in practice social media as we teach it to our students from literature. Esther understands it is about the message, not the messenger, and she explains that perfectly.\u201d<br \/>\nWillemijn van Dolen, Professor of Marketing, University of Amsterdam Business School<\/p>\n<p>\u201cEsther really has me thinking about how self-centered we are in our posting. I am changing my point of view so I can post better and more exciting content.\u201d<br \/>\nCherie<\/p>\n<p>\u201cValuable insights, practical tips, interesting examples; I am ready for action!\u201d<br \/>\nJudith<\/p>\n<p>\u201cEsther knows her stuff and she practices what she preaches.&#8221;<br \/>\nCat, freelancer<\/p>\n<p>\u201cClear valuable examples\u201d<br \/>\nPaulien, entrepreneur<\/p>\n<p>\u201cI&#8217;ve been long aware of the importance of social media, but only when Esther clearly explained her take on it did I see the bigger picture and how powerful it is for branding.\u201d<br \/>\nMelanie Richards, Brand &amp; Digital Strategist @ ModernTraction.com<\/p>\n<p>&#8220;Even for branding professionals, Esther&#8217;s course is refreshing and fun, because of her unique take and the many inspiring examples she uses.\u201d<br \/>\nMartijn Baarda, Brand Architect &#8211; GROWINSKY<\/p>\n<p>\u201cOnly 30 minutes into the course I\u00a0 saw 3 weak spots in my social media and how to fix them. Now I have my strategy down and know exactly what to do\u201d<br \/>\nTill Carlos, Entrepreneur<\/p>\n<p>&#8220;I was energized by the presentation, the concepts are very interesting. I can&#8217;t wait to start to use this information to reach my goals on Social Media.&#8221;<br \/>\nMarieke<\/p>\n<p>&#8220;lively and authentic and heartful&#8221;<br \/>\nCora<\/p>\n<p>&#8220;It&#8217;s great! got so much knowledge about what mistakes we intentionally or unintentionally make when posting up on a social media.&#8221;<br \/>\nMuhammad<\/p>\n<p>&#8220;An eye-opener! Found myself doing mostly \u2018look at me\u2019 in social media. It\u2019s really not about me&#8221;<br \/>\nMarielle<\/p>\n<p>&#8220;In the digital world that we live in, it&#8217;s important not to forget to show who you are online. I really like how the course gives you guiding principles to work with.&#8221;<br \/>\nMaarten<\/p>\n<p>\u201cI\u2019ve got professional experience with social media but struggled with coming up with content for my posts. With Esther\u2019s tips, in less than two weeks I posted 4 long posts and increased my Klout score from 29 to 47.\u201d<br \/>\nMarianna<\/p>\n<p>Check <a href=\"https:\/\/estherjacobs.info\/en\/testimonials\/\">more reviews and testimonials<\/a><\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2f94a624a4f8eebc633\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-courseoverview\" href=\"#tab-2f94a624a4f8eebc633\"><h4 class=\"fusion-tab-heading\">Course overview<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-courseoverview\" id=\"tab-2f94a624a4f8eebc633\">\n<p data-fontsize=\"20\" data-lineheight=\"20\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:300px;--awb-max-height:200px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:66.67%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/9oC05TMgfUs?wmode=transparent&autoplay=0\" width=\"300\" height=\"200\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p data-fontsize=\"20\" data-lineheight=\"20\">The 8 hour (!) course is packed with value and addressed these topics in short &#8216;bite sized&#8217; videos and assignments:<\/p>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">1. No Excuses! \u2013 Mentality shift<\/h2>\n<ul>\n<li>\u201cIt feels like work\u201d<\/li>\n<li>\u201cI don\u2019t have time for social media\u201d<\/li>\n<li>\u201cI feel uncomfortable putting myself in the spotlight\u201d<\/li>\n<li>\u201cI don\u2019t know what to post\u201d<\/li>\n<li>\u201cI tried it already and it\u2019s not working for me\u201d<\/li>\n<li>\u201cWhy not delegate my social media to an agency or virtual assistant?\u201d<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">2. Assess your current social media situation<\/h2>\n<ul>\n<li>Measuring your impact and influence<\/li>\n<li>Which platforms should you use?<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">3. Personal branding: skills, personality and values<\/h2>\n<ul>\n<li>How to build a strong brand<\/li>\n<li>Examples of strong personal branding<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">4. Let your core values guide you<\/h2>\n<ul>\n<li>Determine your core values<\/li>\n<li>How to use them as a guideline in everything you do<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">5. The perfect bio: enhance your brand<\/h2>\n<ul>\n<li>Bio do\u2019s and don\u2019ts<\/li>\n<li>Examples of creative bio\u2019s<\/li>\n<li>An image says more than a 100 words: your picture should complement your bio<\/li>\n<li>How to reflect your core values in your bio<\/li>\n<\/ul>\n<div class=\"_col _article \">\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">6. How to post valuable content<\/h2>\n<ul>\n<li>Remember: it\u2019s not about you!<\/li>\n<li>What to post<\/li>\n<li>How to add value to a post<\/li>\n<li>How to make your posts interesting and attractive<\/li>\n<li>This should feel like fun \u2013 not work<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">7. Making a great first impression<\/h2>\n<ul>\n<li>Do the \u2018stranger test\u2019<\/li>\n<li>Clean up your timeline and always pay special attention to your last five posts<\/li>\n<li>Develop your personal social media rules<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">8. Secret features of specific platforms you should know and use<\/h2>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">9. Interaction with your audience<\/h2>\n<ul>\n<li>The action is in the interaction: likes vs comments<\/li>\n<li>Checklist: priority actions when you have limited social media time<\/li>\n<li>Smart use of tags and hashtags<\/li>\n<li>How to connect with influencers<\/li>\n<li>The devil is in the details (examples of exceptional interaction)<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">10. How to promote and sell by adding value<\/h2>\n<ul>\n<li>Think like a publisher, not a marketeer<\/li>\n<li>8 tactics to make your promotions more successful<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">Bonus: Visual storytelling<\/h2>\n<ul>\n<li>The power of storytelling<\/li>\n<li>How to share a story with a limited number of characters<\/li>\n<li>Don\u2019t forget the hook and call to action!<\/li>\n<li>Quick Wins. The 10 most important (tech) tips for your pictures, videos and vlogs<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">Bonus: Inspiration: the possibilities are endless<\/h2>\n<ul>\n<li>Inspiring and creative examples of unusual social media campaigns<\/li>\n<li>Ever thought of using your WiFi network and password for marketing?<\/li>\n<li>Don\u2019t wait for something good to happen: make it happen!<\/li>\n<li>Recognize and seize opportunities<\/li>\n<\/ul>\n<h2 data-fontsize=\"20\" data-lineheight=\"20\">Wrap up<\/h2>\n<p>What have we learned and where do we go from here?<\/p>\n<\/div>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7efab99bf3313f9e84c\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-whyesther?\" href=\"#tab-7efab99bf3313f9e84c\"><h4 class=\"fusion-tab-heading\">Why Esther?<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-whyesther?\" id=\"tab-7efab99bf3313f9e84c\">\n<p>I recently found out that I am one of the top 10% of social media influencers in the world, just below Madonna and above Angela Merkel. This is surprising, because I am from The Netherlands, which is only a tiny country, and I have a relatively small following. I am certainly not as famous as these ladies.<\/p>\n<p>My secrets to being a top influencer are:<\/p>\n<ol>\n<li>Be authentic<\/li>\n<li>It\u2019s not\u00a0about you<\/li>\n<li>Always provide added value<\/li>\n<\/ol>\n<p>I learned how to be successful offline first, long before social media started. I collected \u20ac16 million for charities by figuring out how free publicity works. I have been <a href=\"https:\/\/estherjacobs.info\/en\/media\/\">featured in the media<\/a> over 750 times and I have been on most of the TV shows in my country various times. I still apply the same principles to everything I do, and it works. In this course, I will show you exactly what to do (and what NOT to do) to make your social media exceptional.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-25818","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impact &amp; Influence - Pro secrets to Exceptional Social Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact &amp; Influence - Pro secrets to Exceptional Social Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Esther Jacobs \u2013 the NO EXCUSES LADY: speaker, author, digital nomad\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T20:06:00+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/\",\"url\":\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/\",\"name\":\"Impact & Influence - Pro secrets to Exceptional Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/estherjacobs.info\/en\/#website\"},\"datePublished\":\"2018-06-04T07:28:29+00:00\",\"dateModified\":\"2025-01-06T20:06:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/estherjacobs.info\/en\/impact-influence-pro-secrets-to-exceptional-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/estherjacobs.info\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact &#038; Influence &#8211; Pro secrets to Exceptional Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/estherjacobs.info\/en\/#website\",\"url\":\"https:\/\/estherjacobs.info\/en\/\",\"name\":\"Esther Jacobs \u2013 the NO EXCUSES LADY: speaker, author, digital nomad\",\"description\":\"Live without excuses. 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