{"id":22853,"date":"2016-11-10T03:17:17","date_gmt":"2016-11-10T02:17:17","guid":{"rendered":"https:\/\/estherjacobs.info\/en\/?page_id=22853"},"modified":"2022-05-04T11:30:45","modified_gmt":"2022-05-04T09:30:45","slug":"more-impact-and-influence-on-social-media","status":"publish","type":"page","link":"https:\/\/estherjacobs.info\/en\/speaker\/more-impact-and-influence-on-social-media\/","title":{"rendered":"“It\u2019s not about you!” More impact & influence on social media"},"content":{"rendered":"

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“It’s not about you!” Are your website, newsletter and social media posts still about you? Time to make the mind-shift; adding value, inspiring and helping others is much more interesting.<\/p>\n

I am one of the top 10% of social media influencers worldwide, even though I have a relatively small following of around 20.000.<\/p>\n<\/div>

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\u201cEsther really has me thinking about how self-centered we are in our posting. I am changing my point of view so I can post better and more exciting content.\u201d<\/p>\n

Cherie<\/p>\n<\/div><\/div><\/blockquote>

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\u201cI finally found a way to promote my business that feels good. Not by saying \u201cbuy my stuff\u201d, but by providing value first and then linking to a course I am offering. A real eye-opener!\u201d<\/p>\n

Nienke, entrepreneur<\/p>\n<\/div><\/div><\/blockquote>

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\u201cValuable insights, practical tips, interesting examples; I am ready for action!\u201d<\/p>\n

Judith<\/p>\n<\/div><\/div><\/blockquote>

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\u201cEsther knows her stuff and she practices what she preaches.”<\/p>\n

Cat, freelancer<\/p>\n<\/div><\/div><\/blockquote>

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\u201cClear valuable examples\u201d<\/p>\n

Paulien, entrepreneur<\/p>\n<\/div><\/div><\/blockquote>

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\u201cI seldom meet people who naturally understand and practice social media in the way that they teach it. Esther understands that it’s about the message, not the messenger, and she explains that perfectly.\u201d<\/p>\n

Willemijn van Dolen, Professor of Marketing, University of Amsterdam Business School<\/p>\n<\/div><\/div><\/blockquote>

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I learned the secrets of personal branding and free publicity long before the invention of social media, so I use social media in a different way to most people. My three secrets are:<\/p>\n

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  1. Authenticity<\/li>\n
  2. It\u2019s not about you!<\/li>\n
  3. Always provide added value<\/li>\n<\/ol>\n

    I’d like to challenge you to completely change your perspective on social media.<\/p>\n<\/div>

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    The presentation consists of:<\/p>\n