![\""It\u2019s](\"https:\/\/estherjacobs.info\/wp-content\/uploads\/2019\/06\/its-not-about-you-800x533.png\" "\\"“It\u2019s")
<\/span><\/div><\/div>“It’s not about you!” Are your website, newsletter and social media posts still about you? Time to make the mind-shift; adding value, inspiring and helping others is much more interesting.<\/p>\n
I am one of the top 10% of social media influencers worldwide, even though I have a relatively small following of around 20.000.<\/p>\n<\/div>
\n\u201cEsther really has me thinking about how self-centered we are in our posting. I am changing my point of view so I can post better and more exciting content.\u201d<\/p>\n
Cherie<\/p>\n<\/div><\/div><\/blockquote>
<\/span><\/div><\/div>\n\u201cI finally found a way to promote my business that feels good. Not by saying \u201cbuy my stuff\u201d, but by providing value first and then linking to a course I am offering. A real eye-opener!\u201d<\/p>\n
Nienke, entrepreneur<\/p>\n<\/div><\/div><\/blockquote>
<\/span><\/div><\/div>\n\u201cValuable insights, practical tips, interesting examples; I am ready for action!\u201d<\/p>\n
Judith<\/p>\n<\/div><\/div><\/blockquote>
<\/span><\/div><\/div>\n\u201cEsther knows her stuff and she practices what she preaches.”<\/p>\n
Cat, freelancer<\/p>\n<\/div><\/div><\/blockquote>
<\/span><\/div><\/div>\n\u201cClear valuable examples\u201d<\/p>\n
Paulien, entrepreneur<\/p>\n<\/div><\/div><\/blockquote>
<\/span><\/div><\/div>\n\u201cI seldom meet people who naturally understand and practice social media in the way that they teach it. Esther understands that it’s about the message, not the messenger, and she explains that perfectly.\u201d<\/p>\n
Willemijn van Dolen, Professor of Marketing, University of Amsterdam Business School<\/p>\n<\/div><\/div><\/blockquote>
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>I learned the secrets of personal branding and free publicity long before the invention of social media, so I use social media in a different way to most people. My three secrets are:<\/p>\n
\n
- Authenticity<\/li>\n
- It\u2019s not about you!<\/li>\n
- Always provide added value<\/li>\n<\/ol>\n
I’d like to challenge you to completely change your perspective on social media.<\/p>\n<\/div>
<\/div><\/div><\/div>The presentation consists of:<\/p>\n
- <\/i><\/span>
My personal social media journey and the principles I discovered<\/div><\/li>\n- <\/i><\/span>
Inspiring examples from all over the world (smart use of social media with a minimal budget, exceptional customer service, brands that know how to \u2018listen\u2019 to the market and much more)<\/div><\/li>\n- <\/i><\/span>
An interactive or workshop part where participants get a (custom made) assignment to put the \u2018mindshift\u2019 into practice.<\/div><\/li><\/ul>\n<\/div><\/div><\/div><\/div>Takeaways<\/h2>\n<\/div>
- <\/i><\/span>
\nMind-shift: a completely different perspective on social media<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nKnow how to ‘listen’ to what your audience is saying on social media<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nTurn any average post into an added value one<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nLearn to work with what you already have<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nAppreciation for creativity and out-of-the-box thinking<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nEntrepreneurial mindset<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nTurn any challenge into an opportunity<\/p>\n<\/div><\/li>
- <\/i><\/span>
\nEnergy and inspiration to apply these principles and practices immediately (not next week)<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u2018NO EXCUSES!\u2019 and ‘can do’ -mentality<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div><\/div><\/div>See Esthers \u2018one sheet’ with all info<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Invite Esther to speak at your event<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Extra’s<\/h2>\n
Esther’s\u00a0presentations are very flexible. They can range from 15 minutes to 3 hours. From inspiring to interactive. Tailor-made to fit your requirements and meet your expectations. The following elements may be added to\u00a0a\u00a0presentation:<\/p>\n
Stand Up Solutions<\/h4><\/a><\/li>
Buffet of inspiration<\/h4><\/a><\/li>
Workshops and energizers<\/h4><\/a><\/li><\/ul><\/div>
Stand Up Solutions<\/h4><\/a><\/li><\/ul><\/div>
You know ‘stand up comedy’? Instead of jokes, I share solutions to all kinds of challenges the audience is facing. Big or small, business or private; I show how to think creatively and challenge the audience to participate. I connect people in the audience who can help each other for immediate results. <\/div>
Buffet of inspiration<\/h4><\/a><\/li><\/ul><\/div>
An interactive mix of inspiring videos, puzzles, real life examples, my own story (e.g.\u00a0Coins for Care<\/a>)\u00a0and other anecdotes. There’s something for everybody. Central themes are: achieve more with less resources, creative thinking, natural networking and passion.<\/div>