Turn your current content into a book

From idea to book online workshop – July 23rd

Turn your current content into a book

No time to write a book from scratch? Most people don’t write a book, because they assume it is super challenging and time-consuming. Yet, you probably already have materials, such as blogs, trainings or notes that can easily be repurposed into a book.

Join this workshop to learn:

  • what materials can be turned into a book
  • the easiest way to repurpose them
  • how to combine blogging and book writing and cross-promote
  • many other ideas for your book
Add to cart for €47

Most people don’t write a book, because they assume it is super challenging and time-consuming.

It happened to me. I felt overwhelmed, when in fact I had already written most of the content. I just did not realize it.

I found out while I was writing ‘Have you found your Mr. Wrong yet?’, to this day it is still one of the most personal books I have ever written – it’s about my relationship with a playboy in the Caribbean. Do you know what helped me most while writing it?

My personal diaries from those years! They contained all the emotions around the events, my thought processes at the time, and all the details that I would not have remembered otherwise: exact dates and events, quotes from conversations, and a clear timeline. I could literally copy pages into my book.

Another example of being able to re-use existing materials was my book ‘Je bent een topvrouw!’ (‘You are a superwoman!’), which is a collection of blogs.

When the Dutch newspaper De Telegraaf asked me to write a weekly blog for their Women’s weekly glossy ‘Vrouw.nl’ I didn’t realize that those blogs could easily be turned into a book. Yet I only needed to structure the blogs into themes, write an introduction, get a testimonial from the newspaper, and voila – a new book was added to my collection.

Have you written or created things in the past that can be reused?

Make a list of materials you have that can be repurposed, for example:

  • blogs
  • short stories
  • newsletters
  • presentations
  • training materials
  • E-courses
  • notes and diaries

Just like any other book, you start by writing your back cover and setting up a structure. Then you sort through your existing material to select what you can reuse. Finally, you unify everything by connecting the materials and writing any parts that are missing.

Esther Jacobs – the NO EXCUSES LADY: speaker, author, book writing coach, digital nomad

Anne’s success story

I met Anne in 2015 when I hosted my writing retreat in Mallorca. Anne joined the retreat with the intention to write more blogs. At home – being an entrepreneur and mother of two kids, one of whom is epileptic – she found very little time to focus. She was looking to find some space to write.

Her poignant blogs about her family had become quite popular and appealed to a wide audience, not just to mothers like her. Anne’s positive outlook on life and honest stories about her son’s illness inspired many.

My workshops on book writing during the retreat inspired Anne so much that instead of writing more blogs, she actually turned them into a book…

As it turns out, my publisher was so impressed with her writing that he offered to publish that book right away!

If you’re ready to get inspired by ‘Anne’s success story’ you can read more about it in my blog.

Anne's success story

‘From idea to book’ workshop series

How about spending this summer writing that book that has been on your mind for so long? Everything you need to know is covered in seven weekly online workshops and a Q&A session.

We’ll cover a different topic every Thursday, so you learn everything you need to write, promote and publish your book. On top of that, I will also teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to join all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

Writing your book in times of Corona

July 30th

Maud Stevers

“Esther inspired me to always add value and to finish my book. I wish everyone a day with Esther!!!

Maud Stevers

Janneke De Geus

“It was great to have Esther as a sparring partner for the back cover of my book. Her playful yet powerful energy is in the title and cover text now, and everybody will feel that.”

Janneke de Geus


My book just got published! It would have never been this good without Esther’s feedback.

Anneke Veenendaal

Jan Roos

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

Jeroen Komen

“Esther has been a source of inspiration for me from the moment I met her during a writing session. That was years ago, but she keeps on inspiring me to this day.”

Jeroen Komen

Frank Pixa

“I’ve finally found a way to write and publish my book without delaying other projects.”


Adrian Luna - Write your book

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

Corinne Delis

“Lots of good tips & tricks”

Corinne Delis

Huub-Van-Zwieten - Write your book in 1 week on Mallorca

“Esther inspired me to launch my new book immediately. I’ve sold 20 copies already!”

Huub van Zwieten

Virginia Jobse

“I’ve finally managed to write down my story! Esther’s inspirational guidance during her workshop proved to be the final push I needed.”

Virginia Jobse

Jan van Kuijk - Write your book

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk


With Esther’s tips I wrote my book in 14 days.

Ruth Sinkeler

Andrew-D- Reverse Writing

If only I had seen the list of 10 book ideas before I wrote my book.

Andrew D.

Tamara Wentink

“Eye-opener: Esther has a completely different approach to writing text.”

Tamara Wentink


“The online workshops are very valuable; they save me a lot of time and money. This, together with the personal feedback, makes for a much better book.”

Hans Gierkink, coach/trainer at Singlecoaching

Lucinda van de Ven

“I’ve written and published my collection of poems within 3 months! It was a long-cherished wish of mine. After attending Esther’s workshop, I discovered how easy writing a book actually is. Highly motivating & recommended!”

Lucinda van de Ven


“It’s not about the book. It’s about the writing. Closing the past and clearing your mind. I have found my voice.”

Selma van der Heiden

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.

Learn more about me on Who’s that girl?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished.”

Niels van Steenbergen