From idea to book online workshop – Not available

Are you working on a book? Or do you want to improve the storytelling for your presentation, training social media, or copywriting?

All good books and presentations use storytelling, even those about business and management. Storytelling is a skill and an art. Stories are as old as humanity, and learning to tell a story well is to discover the hero inside of you. The art of storytelling is essential to a successful book, training, ecourse, website, social media post, etc.

This ‘from idea to book’ workshop will give you examples and help you avoid the mistakes most writers, speakers, and entrepreneurs make.

  • How do you find the right pace for your story?
  • How do you give more depth to your characters?
  • How to make your dialogues more realistic.
  • What can we learn from Hollywood movies to improve our storytelling?

This workshop is for fiction and non-fiction authors (thriller, romance, fantasy, science fiction, horror, biography, management book, etc.) and for speakers, trainers, coaches, and other entrepreneurs who want to improve the storytelling.

Add to cart for €47

You will receive a replay of the workshop so that you can go through it at your own pace, even if you miss it.

The art of storytelling – my story

How do you make the most horrible people in your life, look like nice people in your book?

And WHY would you try to do that anyway?

‘What is your excuse?’ was my first book, written about the fraud and deception in the charity world. When I wrote it, I made sure that I portrayed the villains that were committing these awful betrayals as the bad people I knew them to be.

My publisher forced me to change that…

Read more in my blog ‘The art of storytelling’.

‘From idea to book’ workshop series

How about spending this summer writing that book that has been on your mind for so long? Everything you need to know is covered in seven weekly online workshops and a Q&A session.

We’ll cover a different topic every Thursday, so you learn everything you need to write, promote and publish your book. On top of that, I will also teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to join all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

July 16th

July 23rd

July 30th

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

“I’m already an expert in my field. The only thing on my wish list was writing a book.”

Willo Sana

“Writing a book seemed impossible. Using the back cover for pre-promotion made all the difference.”

Yann Toutant – CEO

“I’ve finally found a way to write and publish my book without delaying other projects.”


“Brilliant! The publisher immediately said YES after Esther helped me with my back cover!”

Jolanda Pikaart

“Esther gave me the structure and confidence to actually finish my story.”

Elena Krasa

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

“Esther has the gift of seeing people. My inner writer feels nourished, seen and happy to share.”

Eliane Haseth

“I got a lot of tips for writing fiction and was even inspired to write a non-fiction book!”

Tamara Neuman

“I announced my book online and sold 100 books in 1 day!”

Anne-Lies Bloei

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.

Learn more about me on Who’s that girl?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished.”

Niels van Steenbergen