(Book) promotion and visibility

A ‘free publicity’ workshop for authors, speakers, and entrepreneurs – August 20th

How to build and engage an audience, generate lots of free publicity, and become an authority on your topic?

In this live & interactive workshop, I will show you how to promote your books, (personal) brand, products & services in a personal and natural way.

Learn proven tactics for using social media, getting the most from your online presence. Even for those who don’t like the spotlight.

This workshop is part of the ‘From idea to book’ online workshop series.

Join other writers, speakers and entrepreneurs in this hands-on workshop about maximizing your presence online with a minimum of effort.

  • Promote your book, ecourse or trainings without that ‘sales’ feeling
  • Express your core values in everything you do
  • Add value and increase engagements online
  • Make your expertise and business more visible to increase sales and engagement
  • Turn average posts into exceptional ones
  • Expert advice, author examples and practical tips on how to action this now
  • What to post, how to add value, finding your own voice
Add to cart for €47

You will receive a replay of the workshop so that you can go through it at your own pace, even if you miss it.

Secrets of book promotion, visibility, and online success

Most authors, coaches, and entrepreneurs are troubled when it comes to selling. They know their book, product, or service is awesome, yet they feel ‘cheesy’ or too aggressive when trying to market it.

They don’t realize that by holding back, they are depriving the world of their gift, their message, their way to help or entertain others.

Being yourself on social media and adding value to your audience are not as easy as they seem. Do you want to leave the same impression on social media as the impact you make on people in ‘real life’? Being authentic, not talking too much about yourself and offering real added value to your audience?

Want to know my Secrets of book promotion, visibility, and online success’?

‘From idea to book’ workshop series

How about spending this summer writing that book that has been on your mind for so long? Everything you need to know is covered in seven weekly online workshops and a Q&A session.

We’ll cover a different topic every Thursday, so you learn everything you need to write, promote and publish your book. On top of that, I will also teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to join all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

July 9th

July 16th

July 23rd

August 6th

August 13th

August 20th

Storytelling for fiction  and non fiction writers

August 27th

Q&A – July 30th

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

“I’m already an expert in my field. The only thing on my wish list was writing a book.”

Willo Sana

“Writing a book seemed impossible. Using the back cover for pre-promotion made all the difference.”

Yann Toutant – CEO Econocom.com

“I’ve finally found a way to write and publish my book without delaying other projects.”


“Brilliant! The publisher immediately said YES after Esther helped me with my back cover!”

Jolanda Pikaart

“Esther gave me the structure and confidence to actually finish my story.”

Elena Krasa

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

“Esther has the gift of seeing people. My inner writer feels nourished, seen and happy to share.”

Eliane Haseth

“I got a lot of tips for writing fiction and was even inspired to write a non-fiction book!”

Tamara Neuman

“I announced my book online and sold 100 books in 1 day!”

Anne-Lies Bloei

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.

Learn more about me on Who’s that girl?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished.”

Niels van Steenbergen