Design your cover with a freelancer

From idea to book online workshop – July 16th

The secret to a book cover that sells

This workshop is a special treat. Not only will we look at how to create a successful book cover, we’ll also go online to my favorite platforms to find you a designer. Basically we’ll use your book cover as a case study for the broader concept of outsourcing to freelancers and VAs.

Join this workshop to learn:

  • What makes a great book cover, that sells your book
  • How to find a designer
  • How to outsource design and other tasks to a professional or VA, using online freelancer platforms
  • What (book & business) tasks can be easily outsourced?
  • How to create clear instructions for your freelancer
Add to cart for €47

How hard can it be to design a book cover, right? You take a picture, put a title on it, and… voila!

Unfortunately, homemade book covers look kind of… homemade 🙂

Having a camera doesn’t make you a photographer, wielding scissors doesn’t make you a hairdresser and not every person with Canva or Photoshop is a designer.

I found out the hard way that there are specific rules and secrets to designing a good cover.

And that it’s better to have your design done by a professional.

This workshop is all about these secrets. We’ll review the do’s and don’ts and the essential ingredients for a cover that sells.

I will show you how you can easily outsource your cover design (and many other tasks!) for as little as $5 on international freelancer platforms like Fiverr, Upwork, and 99designs.

Design your cover with a freelancer

A whole new world will open up to you: the ease of delegating and outsourcing.

We’ll discuss which book writing and promo tasks can be easily outsourced, how to find the right freelancer, and how to ‘dummy-proof’ your instructions.

We will go online to my favorite platforms to find you a designer. We’ll use your book cover as a case study for the broader concept of outsourcing to freelancers and VAs.

The secret to designing a book cover that sells

When I started to publish my own books, I made lots of mistakes. The biggest fail was trying to design a kick-ass cover myself.

What I didn’t know is that it’s not all about how good a cover looks, there’s much more to it. Read about ‘The secret to designing a book cover that sells’.

For instance, I tried to put too much on the cover. I wanted to create something magical, something different. I included visuals of the steps of the process described in the book, some symbolism of the title, or a significant detail about the book.

Only people who had read the book would get these things, and I hoped they would be really impressed.

Design your cover with a freelancer

‘From idea to book’ workshop series

How about spending this summer writing that book that has been on your mind for so long? Everything you need to know is covered in seven weekly online workshops and a Q&A session.

We’ll cover a different topic every Thursday, so you learn everything you need to write, promote and publish your book. On top of that, I will also teach you some handy skills regarding free publicity and outsourcing, useful for every entrepreneur!

You can mix & match individual workshops based on your needs & interests. Do you want to join all 7? Take advantage of the special deal for all 7 workshops plus a live Q&A session:

Writing your book in times of Corona

July 30th

Maud Stevers

“Esther inspired me to always add value and to finish my book. I wish everyone a day with Esther!!!

Maud Stevers

Janneke De Geus

“It was great to have Esther as a sparring partner for the back cover of my book. Her playful yet powerful energy is in the title and cover text now, and everybody will feel that.”

Janneke de Geus


My book just got published! It would have never been this good without Esther’s feedback.

Anneke Veenendaal

Jan Roos

“This is about working smarter, not harder. I feel empowered by Esther’s strategies and will start publishing my book.”

Jan Roos

Jeroen Komen

“Esther has been a source of inspiration for me from the moment I met her during a writing session. That was years ago, but she keeps on inspiring me to this day.”

Jeroen Komen

Frank Pixa

“I’ve finally found a way to write and publish my book without delaying other projects.”


Adrian Luna - Write your book

“Writing my book was a great experience. One I can recommend to everyone.”

Adrian Luna – Certified Ontological Coach

Corinne Delis

“Lots of good tips & tricks”

Corinne Delis

Huub-Van-Zwieten - Write your book in 1 week on Mallorca

“Esther inspired me to launch my new book immediately. I’ve sold 20 copies already!”

Huub van Zwieten

Virginia Jobse

“I’ve finally managed to write down my story! Esther’s inspirational guidance during her workshop proved to be the final push I needed.”

Virginia Jobse

Jan van Kuijk - Write your book

“This approach is magical! After I wrote the back cover, I was amazed to see the entire table of contents created in a single go.”

Jan van Kuijk


With Esther’s tips I wrote my book in 14 days.

Ruth Sinkeler

Andrew-D- Reverse Writing

If only I had seen the list of 10 book ideas before I wrote my book.

Andrew D.

Tamara Wentink

“Eye-opener: Esther has a completely different approach to writing text.”

Tamara Wentink


“The online workshops are very valuable; they save me a lot of time and money. This, together with the personal feedback, makes for a much better book.”

Hans Gierkink, coach/trainer at Singlecoaching

Lucinda van de Ven

“I’ve written and published my collection of poems within 3 months! It was a long-cherished wish of mine. After attending Esther’s workshop, I discovered how easy writing a book actually is. Highly motivating & recommended!”

Lucinda van de Ven


“It’s not about the book. It’s about the writing. Closing the past and clearing your mind. I have found my voice.”

Selma van der Heiden

I’ve authored and co-authored over 25 books, been a writing coach for over 400 people and organized 20 writing retreats. I’ve discovered the best system to write a great book within 1 week to 6 months. Care to join over 400 non-writers who managed to get their books written & published in no time using my Reverse writing method? Among them CEOs, entrepreneurs, marketers, coaches and countless other professionals. Check out a selection of their books.

Learn more about me on Who’s that girl?

“The tragedy of life is that you live it start to end, but you can only understand it in reverse. One way to at least overcome this when writing a book is using the reverse writing method that Esther explained during her workshop. You start with the back cover text and design. Next you begin promoting and selling the concept. Only then do you start writing. It’s kind of tragic that I only understand this now that my book Stress-free leadership is almost finished.”

Niels van Steenbergen